More and more people are buying jewelry online, more so now than ever before. In fact, a lot of famous jewelry stores have developed their own websites so they can have an internet presence and tap the global market.

One of the main reasons why more people are buying jewelry online is because there are more choices for them to look over. The personal tastes of those buying jewelry varies from culture to religion to beliefs and other factors. Simply walking into a mortar and brick jewelry store can result to disappointing choices.

A second reason is the price. There are a lot of online jewelry stores which offer great discounts and sale prices which attracts even those buyers who had no plans to buy anything online. And there are even some online jewelry stores which offer free items and free delivery with their orders.

Third, the easy online payments. The buyer does not have to bring cash around, all they need is their credit card or debit card and they can pay online. If they have a PayPal account they can also use this as a payment option.

Fourth, what is seen on the image can be customized to the buyer’s preference. This is one service which is rarely, if ever, given in mortar and brick stores. The buyer simply types in their choice of metal, choice of color and size (if a ring) and immediately they get an assessment of how much they pay for it.

Fifth, the deliveries are usually for free and are delivered right on the doorstep of the customer. Best of all, if the jewelry is not to their satisfaction, they have a money back guarantee.

Sixth, other online jewelry stores buy from those who sell in wholesale prices. So they can sell more items on their site and physical stores.