She consume refers to the female consumer. Consumer is the preferred method that many women ease the pressure because shopping can not only help women relieve stress, balance emotions, but also help them express joy, to increase pleasure. the major social and economic changes in China have had a significant change on female consumers in consumption patterns also which had a profound impact over the past few decades. In accordance with MasterCard International forecasts, as of 2013, the spending power of female consumers in China will reach 430 billion U.S. dollars, and China's consumer market deserved to be "strong in the strong." Today, despite all walks of life in exclaim "Up Time" comes, but as long as any of the holidays, within walking into a store, those carrying large bags, radiant women consumers will not help you thinking weather the expert.

Not long after Chinese New Year peak season for gold consumption last, the first festival after opening year- "March" Women's Day is already Ruqierzhi. Many shopping malls, supermarkets, appliance stores have long been preparing for the holiday Maozuliaojin. The clothes, cosmetics, tourism, and even catch the edge with women were included in the consumer goods business promotional list.

Turning to the upcoming March Eighth, businessmen generally look forward to, and most have been carried out promotions. But this year the great variety of promotions, the " "YiRen Festival" replaced the "Woman's Day" term ,which is more for younger. Businesses would like to take to promote the latest online survey,which shows that the new century, Chinese women in a fundamental way of living changes. Concrete is reflected in the following areas.

Urban women become the main force in online shopping

Based on survey data, 61% of the surveyed women had been tried in the online, of which 24% of the women regularly access the Internet; 34% of the surveyed women think that the Internet has gradually formed a fashion and trend, as a new era of women, they should try and experience of online reading and online shopping.

More leisure and cultural consumption

Based on survey ,49% of the surveyed women had participated in various women's clubs, fitness classes, body recycling classes, home economics classes and other leisure and cultural activities, which mainly due to women's social status and further enhance the level of education, increasing income and increasing sake holidays.

Increase investment in women dressed

the people are satisfied after the material life and invest heavily in makeup, beauty, and other areas. 1000-1500 yuan monthly income of women in surveyed, 13% of women per month for makeup, beauty, and other costs 100 yuan, 65% of women per month for make-up, the cost of beauty 100 -200 million, 13% of women per month for makeup, beauty cost of 201-300 million, 9% of women per month for makeup, beauty costs 300 yuan.