An Energy Shot for Social Networking? Enter Facedrink
- Author Darryl William
- Published September 14, 2011
- Word count 417
Social media has become an incredibly large part of our lives in the past few years. The most popular source is undeniably Facebook and the social media network has rapidly become part of our everyday lives. People have adapted common phrases such as "liking this" in everyday conversation and have fashioning Facebook inspired Halloween costumes! An Oscar nominated film called The Social Network was even released based on the story of how Facebook was created.
Most recently, I discovered that the social networking site has even dipped its foot into the packaging world! The young California based company, Facedrink, has developed a Facebook inspired energy shot beverage. The company promotes the flavor as "tasting like friendship" as a clever reference to the social media site as well as utilizing the phrase "It Gives You Social Energy" in marketing and they define it as "Social energy is what you need to manage all of the events in your life. Whether it is work, school, sports or just getting through the daily routine, Facedrink provides you with a boost of energy to manage it all."
Each energy shot is packaged in a deep blue shrink sleeve with simple graphics. The word Facedrink is printed in the classic Facebook white font with the phrase "the social drink" below it in the same font. Below that is a lighter blue box that reads "Add as Friend" as another witty reference to the site. In my opinion, the Facedrink packaging design is simple, clean, and smart.
Certainly the name and spin-off is clever and attention getting, but what makes Facedrink different and legit, is that it's a three-calorie energy shot without sugar or carbohydrates. The new pick-me-up is a blend of natural tropical flavors with taurine, guarana and 140 mg of caffeine. According to Moustapha the result of this formula is a unique and tasty way to get several hours of crash-free energy boost to help get you through the day." With the right combination of taste and energy effectiveness, facedrink™ has achieved the goal that I set for this energy drink," Moustapha added.
Facedrink is being marketed solely toward social media users, promising Facebook over-users to give them "social energy". Facedrink can also be seen as social piece to tweet about to your friends, post on your Facebook wall, and get LinkedIn with the makers of the product.
If you are interested in purchasing this energy shot it can be found on Amazon as well as through their company website (drinkfacedrink.com).
Dion Label Printing, located in Westfield, Massachusetts, specializes in printing pressure sensitive labels, tags, shrink sleeves, tickets and specialty applications for multiple industries (dionlabel.com)
The Beverage Underground Network connects the Hospitality Tourism and Entertainment Industries with informative, entertaining and educational news and links to the products, people, places and promotions that shape our business (beverageunderground.com)
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