Selecting a London digital agency that will understand your commercial and marketing

imperatives is not easy, for two principal reasons: either the digital agency focuses on your website’s

design looks rather than its usability and search engine optimization, or the digital agency has

considerable skill in creating a good website structure but lacks the expertise to fully exploit the latest

online marketing techniques and opportunities.

Digital Agency London

London is the base of some of world’s top digital agencies spread across central and greater London.

London, UK’s capital city has an industry and commercial buzz that continues to drive the creative,

technical and marketing skills of leading London digital agencies.

Times may have moved on since Mr. Marks and Mr. Spencer first started out trading from their market

stalls but that is what every website is today – a market stall or shop window. The question is; how can

a company ensure that its market stall ends up in Oxford Street rather than on two wheels in Fulham’s

North End Road?

The answer is to take a little time talking to your selected London digital agency whilst bearing in mind

three key points:

• Jargon – the internet is full of jargon and much of it is spoken by those that only have a scant notion of

its true meaning. If your digital agency overdoes the jargon, ask for plain English or, if in doubt, the door.

• Your terms – it is very easy for digital design agencies to dictate terms because much of what they

do flies under your natural business radar. Set out your business stall, and include your timescale and

budget, and make sure that the response from your chosen digital agency is wholly transparent.

• Achievements – you may have approached your London digital agency without any form of

recommendation, therefore, it is doubly important to determine the true level of the agency’s past

successes. Areas to consider include examining not one but several websites that have been created and

are managed by your chosen digital agency.

Ask for facts and figures regarding Google ranking successes and the level of sales generated. Look at

the industry sectors for which your London digital agency has worked and see where your organization

could benefit from the agency’s previous experience. Finally, it’s important to determine that your

London digital agency has an exemplary design and marketing approach that encompasses the following

four points:

1. A consulting strategy that utilizes focus groups, analytics and competition benchmarking;

2. Development processes that include B2B andB2C Ecommerce;

3. Design that is in step with your current branding and company ethos; and

4. Marketing that is technically astute and recognizes the essential roles played by Search Engine

Optimization, Pay per Click, Keywords Research, Email Campaigns, Social Media, Affiliate Marketing and

Link Building.

The key to business growth is to get it right online and keep getting it right, which is not easy in a fluid

market and tough global economy.

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