Rolex timepieces maintain a legendary reputation for their accuracy, quality, durability, and value. No other luxury watch brand can go step-for-step with a company that has achieved such widespread recognition for its manufacturing process, marketing, and social implications. Although Rolex has been able to cater toward an enthusiastic and affluent clientele, many who desire to own a Rolex are not within the means to purchase one. There are alternative, more realistic options available to own a Rolex, and many follow the path of buying used Rolex watches.

Of course, purchasing a brand new Rolex has an enormous amount of appeal to potential buyers; just as a car fresh from the factory may be the most attractive options for shoppers, it will be worth substantially more compared to a vehicle that was previously owned. However, used Rolex watches are still Rolex watches, and the fact that these timepieces are designed to withstand a lifetime of wear speaks volumes in support of a strong secondhand Rolex.

Someone who is speculating about buying used Rolex watches is probably aware of the knock-offs and counterfeit pieces that appear frequently in cities around the world. As a method of taking advantage of the hype and admiration of Rolex timepieces, there is a thriving marketplace for fake "used" Rolexes. Buyers should beware that these fakes are an abomination compared to the real thing and can be distinguished from a true Rolex with some simple observation. Consumers who wish to buy used Rolex watches should only consider reputable and certified luxury watch dealers. In order to keep the vast majority of their value over a long period of time, the company establishes non-negotiable prices so they can set a standard for the long-term value of their product. Buying used Rolex watches for sale would still cost a pretty penny, but it would also still remain an investment that retains much of its resell value.

If you are itching to buy one of the most influential and proud status symbols in production and would rather not subjectively settle for less, then by all means go out and purchase a brand new Rolex. Just know you may be passing up an opportunity to buy a luxury in very similar condition for less than the original cost.