As websites begin to lose their ranking on search engine pages, there can be a variety of underlying reasons, but perhaps one of the most important aspects to look into is whether or not your site has exclusive content. If you have elected to use large chunks of text from other sites, or perhaps copied and pasted content from certain sites to add to your own, then you have to recognise the fact that the search engines will probably penalise your site. The search engines have the ability to be able to discover the duplicate content and then to factor this into their algorithms, which in turn will mean that your site is pushed down the ratings and affect your site’s ranking. You should always aim to provide your site visitors with new and fresh content that cannot be found on any other sites. If you can always manage to do this, then your site will be rewarded accordingly.

A further reason that can haul your site’s ranking down is if it is full of errors. If people looking at your site can see the errors, then be sure that the search engines will also be aware of them and, once again, they will penalise your pages so that your ranking is affected. One of the prime aims of the search engines is to ensure that visitors to sites see pages that are error free. You can steer clear of this problem by employing the services of an experienced web design agency, as they will be able to provide frequent maintenance for your pages, which will include modification if errors are detected. Other people tend to see errors that you may not!

Sometimes websites lose their ranking because of hacking. There will have been occasions when you will have looked at web pages only to find that a message appears indicating that you should beware of that particular site. When this happens, it is because search engine robots have recognized possible malware and are then trying to alert others. When website pages have been hacked, this may well affect its ranking, so if you think you may have been a victim, then try to clean up your site as soon as you can. Alter all the passwords and run an anti-virus program on the source code of the site. As soon as you have been able to rectify the problem, you should then inform the search engines and request them to re-evaluate the site. Once this has been done, you should start to see an improvement in the ranking of the site. However, if you continue to have problems, try contacting a reliable web design agency for guidance.

It can happen that websites lose their ranking when they have been rebuilt using a fresh domain name. The search engines collectively tend to be suspicious of new websites and it is often the case that new sites take a number of months before they begin to rank reasonably well.

Websites are now easier than ever to build, but remember they need to look professional and vibrant. Following the appropriate SEO techniques, keeping the content exclusive and checking the pages regularly to ensure there are no broken links will help to ensure an improvement in your search engine results.

Try searching for a professional affordable website design agency that will produce relatively low cost website design. They should be able to help you to achieve a good ranking for your website.