Some business owners are squeamish when it comes to working with a local search engine optimization (SEO) company. This is mostly due to the unfortunate truth that many local SEO firms are scams or use unaccepted SEO techniques. However, not all SEO companies are out to get you and although many SEO tactics and tools are free to use, getting to the top of the search engine rankings takes extensive time and knowledge. Here are the pros and cons of both utilizing the services of a top local SEO provider or taking a DIY approach.

DIY SEO:

Pros:

Most tools used for SEO are free and there's plenty of free information about improving SEO on the Web. So to do local SEO for your company, it would essentially cost for your website and time.

It's a great learning experience. Teaching yourself this valuable skill is advantageous and will continue to be as your business grows.

Cons:

DIY SEO is extremely time consuming. Achieving top rankings on Google and other search engines can be tedious and a lot of hard work.

There's a lot of misinformation available on the Web and if you aren't sure which sources are reliable, you could end up hurting your rankings or wasting your time and effort on an SEO campaign that doesn't work.

Carrying out an SEO strategry is a full-time job. SEO is a long-term growth strategy and a huge commitment. It requires a lot of research, repetition and as time passes it only gets more complex.

Building an effective website or landing page can be expensive. You must pay for web hosting, copy writing, optimization and design.

Professional Local SEO:

Pros:

Let the professionals do all the heavy lifting. The hard, time consuming work can be passed off to a professional or company that has the time, tools and knowledge to get the job done efficiently. You can throw some money at the situation and leave the worries and stress to someone else.

Results come faster. Since an SEO company's sole purpose is to perform Internet marketing and search engine optimization for companies like yours, they already have systems and tools in place to get started right away. They don't need to teach themselves SEO first like you would have to do. Since they're experts, they know all the best techniques and have the necessary connections to get you ranking as quick as possible.

Internet marketing is constantly changing. It's hard to keep up with the ever-changing world of SEO. Search engines are always changing their algorithms and as a business owner, it would be hard to keep up with your employees, business location, customers and the ever-changing Internet marketing industry. Chances are, you don't have the time. A professional can put full attention on the search engine optimization of your business so you get maximum results.

Cons:

It can be hard to find a legitimate company to work with. There are many unreliable black hat SEO companies out there, you must be tough when deciding who to work with in order to avoid the Google black list or losing money on less than desirable results. Check out the company's credentials before deciding to work with them.

It costs money. Help from a professional costs money. However if your SEO company is doing its job and getting your business found on the first page of the search engines, you will be getting more leads and it will be well worth the money.

When you weigh the pros and cons it's easy to see that if you have the funds, leaving the local SEO to the professionals is your best option. Although SEO can be done on your own, if you're inexperienced it can be easy to make a mistake and hurt your rankings or waste your efforts on techniques that don't really work. When choosing a local SEO provider, be aware of possible black hat SEOs and be sure to gather as much information about the company as possible before agreeing to work with them.'