As a website owner, you will know that it’s all about traffic! There’s no point in investing money in a quality website with all the bells and whistles, if your customers are not finding and viewing it. There are many techniques for increasing your website traffic, but some can be time-consuming and risky.

So if you would rather try something affordable, low risk, and you want immediate results, PPC is the way to go.

What is PPC?

PPC (Pay Per Click) advertising involves creating ads that then appear at the top or right side bar of search results pages. Many businesses use these ads to persuade people to visit their websites. If you use a Search Engine like Google, you have probably noticed them, and you’ve probably clicked on them.

The name explains it all – instead of paying a flat fee to place advertisements on search results pages, you only pay when someone clicks on your ad. So you only pay for the traffic your website actually receives, which is great for your budget. And what could be better than that?

Some of the biggest PPC providers include Google AdWords, Yahoo! Search Marketing, and Microsoft adCenter. They mostly operate under a bid-based model – so you "bid" on the keywords you want to use.

It’s up to you and your business to decide what your advertisement says, and what key words will bring your advertisement to the search results page. This leaves you in control – which is great – but it also means you have to choose your keywords wisely! Take some time to investigate which key words your customers are using when trying to find products or services related to your website, and make sure you include these in your PPC campaign.

PPC is also quick, easy, and most of all, effective! While developing your website’s SEO can take months to take effect, you can set up a PPC campaign normally within 3 days and you should begin to see results immediately. They can be added, modified or deleted easily, and you don’t need to make any changes to your website. Setting up a PPC campaign is a great way to give your website a quick "boost"!

PPC is also very low risk. You pay as you go, and you can change or cancel your PPC at any time if it’s not working out. Overall, PPC is an affordable, accessible tool that will increase your website traffic quickly and easily if managed well. So it’s about time you gave it a go!