Ten Website Design Practices Which May Help Boost Your ROI
- Author Paul Smith
- Published November 15, 2011
- Word count 643
At the present time it seems quite natural to have a website when operating a small, middle-sized and large-scale business venture. An established website can do you a lot of good, from increased popularity and excellent reputation of your company to better return on investment and higher Google positions. If you wonder what can make your website top rated on the search engine and appealing to the user, it’s worth noting that high quality website design plays a significant role in driving your online business forward. If you want your website to be developed properly, turn to professional web designers with considerable experience and deep knowledge on the topic. Most web design experts implement a number of practices to help achieve better ROI.
Making your website appealing is top priority for an experienced web designer. In general, people make up their minds about the visual appeal of something very fast. The same concerns websites. If your site is clearly laid out and has one-of-a-kind website design, it’s likely to attract attention of numerous visitors. Keep in mind that your website is the reflection of your business as a whole, so make sure it screams professionalism and a serious approach to everything.
Pay considerable attention to the home page as it’s practically the most critical part of web design. Make sure that the home page contains answers to the questions what the brand is and what it does.
Showcase your goods and services if you are a commercial enterprise. Competent website design specialists understand that it’s vital to highlight your products and services on the home page. As you have just a few seconds to make a good impression, supply the home page with a number of professional pictures which can assist in showcasing products, services and offers. However, bear in mind that it’s no good overloading the front page with too many images which may confuse the user and make it difficult to select the necessary product.
It’s essential to keep navigation simple. Reliable website design professionals make an easy-to-use site map and a user-friendly main menu. It’s also advisable to include special navigation options on each page of your site to allow the user to enter any section without returning to the home page.
Take into consideration the site load times. Not all users have high page-load speeds, so it’s no good including numerous high-resolution images or animated features. Sites having slow load times may annoy users and make them leave.
It’s a good idea to present as much information as possible on the page to minimise clicks. However, keep it well-balanced and readable.
High quality website design incorporates flexible content management systems which allow you to manage your site content easily and quickly. Try to update content on a regular basis to keep the viewer interested.
Keep content and images relevant. It’s obvious that people approach different sites in search of particular information. According to multiple Internet marketing experts, it takes the user a few seconds to consider whether your website is relevant or not. So, if you want the user to open the home page and stay, use only relevant images and content. Besides, relevance is crucial for gaining top Google positions.
Take into account that most website design experts consider social network advertising beneficial. That’s why it may be a good idea to have Twitter, Facebook and LinkedIn links on the home page.
Don’t neglect search engine marketing. A lot of experienced web designers work in collaboration with SEO specialists, so make sure your site gets proper optimisation.
All in all, using the above mentioned website design practices can help make the site appealing and easy to navigate. The bottom line is, it’s advisable to find reliable specialists to perform these web design services for you.
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