You’ve got a website and you want it to produce the best results. But what if it doesn’t produce the results you hoped for? You may blame it all on the lack of effectiveness of your online investment and you’re likely to be right. Web design is the most essential thing in your website efficiency and if you can’t get it right, a good website designer can do it for you. All you need to do is find the best web design services supplier. Let’s take a look at some of the basic characteristics of professional website design you should be looking for.

1. Original content

Most people visit various websites to find useful and reliable information. If your website content is unique and up to date you’re more likely to grab their attention and hold it at least before they make a purchase decision. Why original content is so important for your website? It doesn’t only keep your visitors coming back for more but also helps to rank your website high in the search engines.

Writing quality copy is only half the job. A proficient website designer needs to be able to change and update your content when necessary. There’re content management systems which can serve to add new pages and menu items, manage images and banners, change features and make other alterations.

2. User-friendly navigation

Good web design makes your content easy to find. If you manage to organise your pages well and name them in the way that your target audience understands people are more likely to get back for more. Find a website designer who can keep your navigation consistent from page to page and make sure that your most popular content is a click away from your homepage. If your website has a lot of content, it’s essential that you provide a search box so visitors can easily find what they’re looking for.

3. Simple design

A rule of thumb for every good website is to have the layout which is easy on the eyes. It means you need to use contrasting colours and readable text. Large amounts of text written in white on a black background just won’t do. Lots of text can also overwhelm the reader but if your website designer breaks it up titled with subheads and bullet points, this can improve your page layout and make the text easy to skim. When adding various design elements to your web page, remember that simple, professional design is much more effective than flashy, overcrowded pages.

4. Fast load time

Visitors don’t like to wait too long for a web page to load and if it takes more than mere seconds to load they’re likely to give up and leave your website. Lots of factors can affect your website’s load time including coding, graphics, the server speed, traffic volume, etc. Tell your website designer to use large graphics sparingly because waiting for large images or flash animation to load on each page is certain to turn your customers away.

A professional-looking website with interesting content that is easy to navigate and can be found in search engines is sure to bring value to your business. Make sure you hired a website designer who understands the basics of good web design and knows all the ingredients to spice up your web presence.