In the current economic downturn it is extremely important to ensure not only that your website is attractive and eye catching, but also has a "hook" or marketing angle. Your website must be engaging and easy to use, as you want your customers to know what you can offer them and how they can take you up on it.

Your website is important for your brand so you are able to convey your company's ethics and values to the customer, in addition to offering your existing clients a place to see your services or products. An eye catching website that displays your marketing values is vital for the success of the business, but its effectiveness is lessened if your customers are unable to find it. Hence why it is important to build your website with SEO in mind, thereby ensuring your site is visible on the Internet.

It is also vital for your website to be built to Google's guidelines, and that you are targeting the correct SEO keywords for your industry. You must take into consideration that the keyword you consider to be important may not be what your customers see as the industry keyword and therefore are searching for. This is why it is important when choosing a website design company to ensure they are aware of every aspect of building a website, not just from a design point of view, but also for marketing and search engine optimisation purposes.

Before agreeing a contract with your web developer, you may have to make sure that you own the rights to the code and design of your website in case the relationship breaks down. You do not want to be forced to commission a new website, thereby costing you more expense. Make sure that you agree your hosting and maintenance costs before you sign the contract.

It is easy to understate, then, the significance of choosing a website design company you can trust to design your page to industry standards with your best interests at heart. Whatever type of company you run and no matter what industry you are in, you want your site to look great so that it differentiates you from your competitors. In a world where people promise the earth with very little substance to back it up, make sure you entrust a company that knows what they are talking about.

Remember the proverb, all style and no substance? Well, websites are similar. A great looking site that is not optimised for the search engines will hinder your progress in the short and long term and will mean more costs further down the line.