Natural beauty will never run out even if be exploited for thousands of years. Jewelry has been a part of human history which is filled with love, peace, greed and blood. Jewelry became a symbol of wealth and eternal love. Story about jewelry is usually always associated with women, love, also the legendary pain.

Women and jewelry have a relationship that can not be separated. No wonder that a number of jewelry brands in the worldwide never run out of customers. However, sometimes going to a jewelry store is not enough, especially if you want to find something unique, either for yourself or as a gift for loved ones.

Understanding the desire of women who need a lot of choices, Conference & Exhibition Management Services Pte Ltd (CEMS), re-presenting the Singapore International Jewelry Show (SIJS). One of Asia's largest jewelry exhibition at this year with theme "Singapore International Jewelry Show 2011: A Jewelicious Affair".

The biggest and most magnificent jewelry exhibition in Asia Pacific will be held at Marina Bay Sands, Singapore, July 27 to 31, 2011. This exhibition is claimed will be the biggest in Asia-Pacific because engage 190 jewelry companies from 25 countries. The target number of visitors is 16,000 (including those who transact or the general public), with the largest hall is 7700 square meters. VIP room equipped with luxurious furniture, are also promised.

Steven Tan, Senior Director of CEMS Exhibition, said that the jewelry exhibition which has held since 2005 will re presents a collection of gold jewelry and unique precious stones from abroad, including from India, Hong Kong, Malaysia, Singapore, and Thailand.

The exhibition, with headline "The Element of Mother Earth", according to Steven, will display much jewelry featuring carvings and with beautiful shape. Which is inspired by The Five Elements Of Earth are soil, metal, water, fire, and wood. Every day there will be a jewelry demonstrations and fashion. For example will display a collection of 2010's Italian painter, Thomas Diego Armonia.

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By following this exhibition, the jewelry companies will get an access to the world markets (Asia-Pacific, Middle East, and Europe). A variety of jewelry from around the world including silver jewelry will be on display in this arena. The jewelry collection to be displayed will be very exclusive and rare," Steven said, at the Sari Pan Pacific Hotel, some time ago.

Beside that, Steven also said "SIJS 2011 is also supported by Sri Lanka as a strategic partner country, known as the center of the largest producer of ruby stone. The beauty of Sri Lanka ruby stone is also equal to Thailand, known for its beautiful and diverse of ruby stone collection".

In every year, Indonesia is the second largest visitor in the exhibition after malaysia, and the other visitors are from India, China, Hong Kong, Philippines, Sri Lanka, Thailand, Cambodia, and Vietnam.