There’s a new form of online shopping that’s more fun than ever, mixing the thrill of online auctions and the sheer joy of retail therapy. The name of this popular new pastime? Entertainment shopping.

Here’s how it works: Entertainment shopping or online penny auctions are websites that host hundreds of great deals on branded products you see in stores, and desperately want to have.

But instead of purchasing a hot new item at full retail, you can get that same item for the fraction of the cost by winning one of the auctions.

At BidCandy.com, for example, all you have to do is buy a bid pack, then place bids on the auctions you want to win. You could get a new LCD 3DTV for pennies instead of hundreds of dollars!

I warn you though, online penny auctions can be quite addicting! When you first experience the thrill of winning a hot new electronic for less than retail you’ll be hooked. Because of the great competition for some products, especially the big-ticket items, some players even like to call entertainment shopping other names like competitive shopping and bid shopping.

But no matter the name, entertainment shopping is best enjoyed when you stick to the best penny auction site BidCandy.com. You’ll even discover that you are sometimes playing not only for the prizes but for the satisfaction of winning for winning’s sake!

Entertainment shopping is also ultra accessible because everyone now has stable access to the Web. Even a dial-up internet connection will allow you to bid on a penny auction site – just make sure you close down other programs that might be disrupting your penny auctions!

Entertainment shopping sites range from those who sell handbags and clothes to those like BidCandy.com which specializes in electronics from all the hottest brands like Apple, Samsung and Nintendo.

These gadgets would normally cost hundreds or thousands of dollars on a regular store, but penny auction sites that put them up for sale at prices so cheap it will make your friends gasp. Keep in mind that the best penny auctions are the ones that offer cheap auctions for normally expensive items.

So what are you waiting for? Experience entertainment shopping now!