Stand Is Ready, Where Is The Booth?
- Author Lenin Mercy
- Published January 30, 2012
- Word count 513
We frequently come across many trade shows and exhibitions, and there is no bar to the subject matter of an exhibition. Did you ever know, there are pickle exhibitions too in the Indian sub continent? To propagate a particular exhibition stall, an exhibition stand is essential, and it has to be designed, in such a manner that the message gets communicated easily and faster. An exhibition is just not business, launching products, live demonstrations, or only a showcase or demonstration of the latest products, but activities of studies of the product in comparison to the competitive market, along with the trends and opportunities.
All exhibitions cannot be attended by the public, though almost all are open to the public, yet there are some which are meant only for the company representatives. To exhibit any product, a show display as required, this is a graphic display of the products for the trade.
Desires and needs vary from person to person, and thus, all types of exhibition stand design are available in the market, from custom exhibition stand design to that of more cost effective modular exhibition stand. Any ways, the types of exhibition stand design are as follows:
i) Custom design exhibition stand: It is an exhibition solution, tailored to fit specific needs and design to keep the company ahead of the competition.
ii) Modular exhibition stand: For numbers or consecutive numbers of shows, modular exhibition stand is a cost effective approach to produce unique solution in displaying the message. It comprises of the laptop display, projectors and over head projectors, Canvass units, the simple outdoor display stands.
iii) Shell Scheme upgrade: There are upgraded peripherals, and screen display which makes a real difference. It is not necessary to pace the hoarding adjacent to the stall but can be anywhere. One way of operating this shell scheme is with the help of a person on stage, talking about the item and other details, projected over head. It really makes one stand, out of the crowd without straining the budget.
There are actually exhibition stand designers to design the stands, and their main work is not only to build, design and install, but consult with the clients, brief their ideas and try to offer much more than "just that", on the stands. An exhibition stand designer utilizes a wide variety of building materials, for display such as laminate, fabric, metal, etc. which technically is named as custom modular hybrid display. An exhibition stand display varies greatly in size, cost and complexity, but all are designed to virtually represent a specific interest. Exhibition stand designers normally, prefer to design mobile stands, which even comprise of electronic display stands, which are rolls ups, providing quick and easy display.
Now, to display these stands, you need a booth. Just like an exhibition stand designer, there are designers for exhibition booth, too. An exhibition booth design is designed understanding an exhibitions requirement, and it very much needs a personalized approach. An exhibition booth design particularly, must understand the needs of the business, which should deliver correct solution and communication.
Lenin Mercy is an author of Crossconceptuae (www.crossconceptuae.com/), one of the best Designer Furniture website. She is writing articles on exhibition stand designers since long time.
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