It's common knowledge that professional gamers, whether they be PC / Computer gamers or console gamers such as professional XBOX or PS3 gamers, rely heavily on the use of caffeinated drinks and caffeinated products to maintain an edge while gaming. Caffeine increases cognitive function, lowers delayed response times, increases synapse relay in the brain, and provides a feeling some describe as 'pleasantly euphoric' while under the effects of strong caffeinated drinks. The two just go hand in hand. Since the 80's in America, caffeinated drinks such as the early Jolt cola or Josta brands were available but the trend didn't catch on with mainstream culture until much, much later.

Using caffeinated beverages and products has become ubiquitous in Western society. The benefits of cheap caffeinated drinks and products available are well worth their investment. Like gamers, students have also shown an infatuation with caffeine. The cognitive benefits provided by drinking a beverage with a high caffeine content are numerous. Caffeinated beverages stimulate the cortex of your brain heightening the intensity of mental activity. This can result in a temporary feeling of alertness and, for some period of time, banishes drowsiness and feelings of fatigue. The brain's natural acuity increases, you become more cognitive, your mental acquisition improves, your short-term memory is given a significant boost, and again, you experience a pleasant euphoria; all thanks to caffeine! No wonder %54 of adult Americans consume 9oz of some variety of a caffeinated drink everyday.

Everyone is unique and as such, everyone will have their preference on what caffeinated drinks, what types of caffeinated products, how much caffeine they wish to consume, and how the consumption of caffeine will affect them overall. If you're a young adult, student, gamer, busy young professional, truck driver, or anyone else who leads a busy and hectic life, then your best bet is to purchase a few different caffeinated products and see what works best for you! Just be sure to use caffeinated drinks sparingly and use them purely as a tool for productivity. Consuming too many caffeinated drinks or other products actually builds your tolerance towards them and the highly stimulating effects become harder and harder to procure again. Have fun but don't have too much fun!