Is This The End of 3D TV?
- Author Derek Armson
- Published February 3, 2012
- Word count 517
Avatar was only 2 years ago, and at that time U.K movie goers turned out in in their thousands to watch 3D films - 78% of all movies watched were 3D. The statistics for the most recent six months show that figure at a depressing 40%. All and sundry thought Avatar was the true beginning for 3D. I'll admit I only viewed the 3D edition on TV but, I was hugely impressed. The BBC furthermore cite the price crash on Nintendo 3DS consoles these have been price-cut by £100 in the U.K. This really is, in my opinion, stretching a point, they are not the same market. You just can not produce a comparison at all.
One fact that did surface out of this all is that gross sales of 3D TV sets are down in the U.K and struggling. The same thing is happening at this time in the U.S as well. Undoubtedly Europe has horrible economic troubles again with the state of affairs in the Eurozone. That is unquestionably dragging the U.K downward with it. Likewise we are not lacking troubles either unfortunately. But is that the possible reason of the collapse in 3D TV sales?
The BBC commentary also uses a study from California State University which reported the following. "People who watch 3D TV are three times more likely to suffer from headache, eye strain or blurred vision". I certainly can't agree with that based on my own experiences. On the other hand, I don't at this time have a 3D TV myself, so I do not watch 3D content night after night.
What's more, the fact there is still comparatively little 3D matter maybe makes these findings a bit unnecessary. And, I reckon the majority of folks (me included) will get some sort of trouble for watching TV for 12 hours with no breather! But I would suggest you would maybe get the identical headache from 12 hours watching standard TV or gaming. In this case like is not being compared to like.
An additional idea which I tend to agree with is that 3D isn't completely right yet and that there was always going to be a drop off of appeal after the initial demand was fulfilled. A Guy named Chris Park from Vision 3 in the U.K (they advise the film industry on issues 3D) has declared he believes not even motion pictures like Avatar got 3D "right".
To be fair he qualifies that by stating he just believes 3D is still to fulfil its promise. Maybe this is fair comment and I have heard Martin Scorcese is genuinely pushing the 3D boundaries in production of his new movie "Hugo".
Ben Kingsley stars and has gone out of his way to heap superlatives on Scorcese's utilization of 3D. I understand there are going to be some new 3D techniques like taking you "in" to the heart of a crowd of people.
So, is 3D on the decline? A definite "no" from me, I am sure there are buyers waiting, but they merely need to see a definitive track for 3D TV.
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