Toggle: A new TV experience with Geolocation features

Singapore main television broadcasting corporation - Mediacorp , has recently launched a TV setup box system called Toggle, It is not an Android Internet TV setup system but a totally New featured product which allow viewers to access MediaCorp's local television content via set top box, on computers, or mobile devices such as smartphones and tablet.

Smartphone ! why smartphone ?

Imagine watching a showing program about nice delicacies of a Food restaurant , and your stomach starts drumming , well the next thing the user will do is to click on the website's link of the restaurant with a click on your smartphone , a Geo Location map will appear directly on to your device's screen to pin point its location .Further browsing will come up with a bargain coupon for the related restaurants when you Check In , Its perfect engagement if user happens to be near the vicinity , as he can drop by for a meal and claims if bargain discount from the coupon . and that works perfectly well for a small country like Singapore

The interactive service features other goodies too, While watching a drama , for instance. You can also call up information related to the show, such as actor bios, pictures and maybe some details of fashion accessories like bags or cosmetics of which the actor or actress could be their brand ambassador . The program will works in quite a similar format to Foursquare Geo Location services and truly is a revenue generating program in advertisement

MediaCorp is out to make it a realtime Geolocation tv advertisement program with Toggle, where users can have the selection of streaming all their seven free-to-air channels to a mobile device of their choice, users can also use Toggle's video-on-demand function to catch a TV show anytime.

This new TV viewing experience will bring forth the new era of enhanced advertisement based entertainment for those audience who are always on the move with their mobile ,but it is also a New competitive and effective platform where media publishers can satisfy advertisers with more value for their advertising dollar in this industry

Toggle has been created to cater to a television audience that is mobile and connected, it also allow user to access to song played on its internet radio station which will include album , pictures , lyrics and even games or interactive quizzes whichever is available and to reduce the need for viewers to switch or ''toggle'' between different devices while watching and it also allow user audience with smartphone to retrieve or search for more information from the third screen directly .

Another possible enhanced possibility is for consumers to be able to interact with the station, for example , Mediacorp can organize a campaign encourage audience to scan QR code with their smartphone from major hawker food stalls to inform the organizer their favourite stall in a contest in return to free Monthly subscription to the service . Such interaction can bring together wider audience , and advertiser like soy sauce manufacturers, cooking utensil or cooking spices manufacturer or food suppliers can sponsor the program

MediaCorp will be inviting 200 households for Toggle's free technical trial, which will begin in the first quarter of 2012 and include free access to the service via a set-top-box . Toggle is planned to be a paid subscription-based service when it is launched commercially.