For nearly a decade, Sony has been a leader in digital photography beginning with the DSC-50 and its floppy disc storage to all-digital models such as the DSC-W350 which is capable of modes that, a few years ago, were reserved for high-end digital single-lens reflex cameras and the like.

The Sony DSC-W350 camera includes many features one normally associates with cameras costing much more. The DSC-W350 features a 24mm wide-angle uses sharp Carl Zeiss optics. The heart of the DSC-W350 is its proprietary BIONZ processor that makes it an easy-to-use "point and shoot" camera. the DSC-W350 features a large 2.7-inch LCD for easy image framing. Also, the DSC-W350 features impressive 14.1 MP imaging.

Its advanced features include "Panoramic Sweep Mode", where you press the shutter while sweeping across a vista. The DSC-W350 images continuously and stitches them into one image. In addition, the DSC-W350 features "Dynamic Range Optimization" and Optical Steady shot – auto stabilization mode – where gyro control eliminates camera shake and blur on zoom shots of distant objects. In the "Intelligent Auto Mode", an algorithm tests the background lighting and snaps clears, sharp images even in tough background lighting and low-light. "Intelligent Scene Recognition" cycles the DSC-W350 through nine lighting modes so that the right mode is applied to the image. This feature includes auto and advanced imaging. Auto imaging takes one clear image, while advanced imaging takes three images and selects the best one.

Sometimes a photographer may want to appear with in a family group shot and the DSC-W350 obliges with a "Self-Portrait Mode" that, combined with "Face Detection", holds a timed shot until it recognizes the photographer is in the image and then activates a two-second self-timer. Face Detection can also recognizes up to eight other individuals. There is a built-in "Anti-Blink" mode where the camera takes two shots to eliminate the "closed eye syndrome" from strobe shots. And, "Smile Shutter" technology that watches for a hint of a smile so that your subjects appear with full smiles. One other interesting feature is "PHOTOMUSIC" that mixes built-in tunes with your imaging for imaginative photography or videography.

The DSC-W350 requires more memory for videography, however, you must obtain Sony's proprietary 4GB memory stick to enhance built-in memory. There is an SD memory slot, but that only allows sharing video or imagery with other devices as you must remove it to share them. One can shoot and share the following modes single image, multiple image or streaming videography, however, you must obtain the proper interface cable for the lithium-ion-powered DSC-W350. With the proper adapter cable you can sync to any Sony Bravia device or PC. The DSC-W350 package includes Sony's proprietary image editing and browsing software to fine-tuning your imaging. The software is Sony's "Picture Motion Browser" v 5.02 and "Portable Picture Motion Browser" for on-the-go, in-camera editing.