The Power of Social Media Platforms Like Facebook or Google Plus

With its more that 800 million users, Facebook has become the Social Marketing Powerhouse of the future. While everyone understands the potential that Facebook have for some small to medium size businesses, many still find it challenging in understanding how to maximize its full potential, that will help them drive their revenues through the roof.

Google Plus on the other hand is still new on the market. It launched in June 2011, and is simply known as Google+. In just a few months though, this social media giant already has a following of more than 40 million users. In effect, they are two thirds away from overtaking Linked In, who has around 135 million members. Despite this, Google Plus still have a long way to go in catching up with Facebook. Social Media is therefore huge.

Twitter is also huge and works very effective in its marketing strategy that is the face of the future. It has done away with the old way of marketing. Instead using "Push Marketing Out" techniques, it is using "Pull People in" to their business techniques. Twitter is one of the most powerful platforms for your business. With regular tweets, you will have your followers constantly updated on any new developments going on in your business. There are some really in depth information about Twitter that will not be covered in this post.

Marketing Your Business using Facebook or Google Plus - Short Overview

We could start of by saying that using social networks like Facebook or Google+ will definitely grab the attention of countless marketers and businesses out there. It does not matter whether you are online or offline as a business, you need to learn how to use the new face of marketing.

We will give an indication on how to make use of the marketing power that lies within these two Giants.

Facebook Marketing Potential

By just putting in a little effort for 10 days or more, you can boost your interactions on Facebook by as much as 30 percent. You will quickly learn how to attract customers who will spend real money as a result of your social marketing efforts.

One quick way is to watch and learn. Spend time for one day exploring other pages on Facebook. Do some searching and find complementary businesses as well as competitors on Facebook, that you can learn from. Enter keywords in your industry to find pages that may be in your niche.

Make some notes on what is working for the businesses you are examining. What they are posting? What is getting the most interaction? Is it pictures, links, videos, questions (Hint: copy what is working). Look at things like - How many people are posting on the page? How many respond to a post? Do this over a seven day period. You will quickly start to see what make others successful. Copy their success.

Marketing with Google Plus

Google+ launched their business pages early November. In an article for the New York Times - Bradley Horowitz (Vice President Product Division Google Plus) said that brands have taken notice of the huge marketing potential and will certainly build their marketing plans around it. Now is the time to get on the Google Plus bus. The social networking platform of Google Plus is set to explode in the very near future. This is especially true as far as marketing are concerned.

Google Plus is a completely new market and will prove to be the key weapon the search engine giant will use to achieve its goal. The question remains if this new network, with its improves feature set, will get to beat Facebook? Only time will tell. Meantime we encourage you to set up your business page with them. This way you will be able to make full use of the power within Google Plus.