"Wake-up in the morning, stumble to the kitchen, pour myself a cup of ambition. And I’m yawning, stretching trying to come to life." These lyrics from the famous Dolly Parton song ‘Working 9 to 5’ are the mantra of millions and millions of women the world over, everyday. The average women of the twenty first century can hold her own. She, usually is a working woman, whether by necessity or by choice. She usually has a husband, children and a home to run too. She is usually spread thin. She usually just makes it through her day.

Granted she has the benefit of augmented independence that earning her own income brings. However, for the most part, she is by the very nature of the society that she lives in forced to conform to at least some sort of stereo-typical gender expectation. Despite the fact that she too works, she is probably the one preparing the meals, bathing the children, helping with homework, cleaning her home and doing the laundry. It is no wonder that the working woman, mother and wife is exhausted administering the smooth running of her life. Never before, historically, has she experienced the stress and pressures of her responsibility as she feels them now. At the end of a busy week she looks forward to putting up her feet and enjoying a well deserved break for the weekend. Wrong. On weekends, it’s out to the shops and malls, buying groceries for week to come. On weekends, it’s planning for the week ahead just so everything that needs to happen does as it is supposed to. It’s the endless treadmill of life. A woman’s lot. Or is it?

Today’s woman can make informed choices. She is technologically advanced, educated, well-informed and pro-active in her approach to life. She is the epitome of multi-tasking at its peak. She constantly seeks new avenues and methods of doing things to enable her to live a truly emancipated life – a life our bra-burning mothers fought for so hard. She is an out-of-the-box thinker. She is a woman who is open to streamlining her life so that she can get the best out of it.

Statistics show that in 2011, Americans spent one hundred and eighty six billion dollars on online shopping. Sixty four percent of the shoppers online were identified as working, married women with children. Talk about savvy. This fast growing worldwide trend has so many benefits for the woman of our time. You and I can spend the day at work, operate in a professional capacity, and attend to the needs of our households, husbands and children because of the access that we have to technologies and the foresight of companies who provide the very service that their clients really need. Once the kids are tucked into bed and the washing is in the dryer, we can settle down and do a little retail therapy without ever leaving the comfort our homes.

Shopping online does not only hold great benefits in so far as time and energy saving but also enables us, in the privacy of our homes, the luxury to shop around and find the best product of our choice at the most competitive price. No need to trundle the kids into car, search for parking, make your way through crowds of people, walking from one shop to the next until you have finally found what you are looking for. The answer is convenient, fast and easy. Take that extra half an hour you now have to give yourself the manicure you have been waiting to do but just haven’t had the time to. Sensually clothe yourself in the sexy lingerie you bought to surprise your husband with at an online retail store last week. Infuse you day with your favourite fragrance you didn’t leave your home to buy. Actually it was delivered to your door. Simply at the press of a button. Calling all of us who belong to the sisterhood! Come on do it! Shop online.