Sometimes web designers get so caught up in the programming and look of the site that they forget other important aspects. Now some might say that the web designer is not responsible for marketing, but many clients disagree. Designers should be able to build the site with the knowledge that marketing tools are needed for site survival. That keeps their client from spending additional money reworking the site to be more marketing friendly.

One Stop Shopping

Some clients do not mind splitting the many needs for a site, however most prefer the one stop shopping approach. This makes it easier and the marketing can be integrated into the design. Whether it is SEO (keywords) optimization, affiliate marketing or a different type, a web designer should build a marketing friendly site. Many of the design firms have many professionals that create a make ready site for their clients. It may be more expensive; however it is all done and no need to find several different providers or professionals to complete the site.

Get References

Most site designers or companies will provide a list of references. Most prospective clients will ask these references about the design, navigation and overall experience with the designer, however there are other questions that should be asked. Prospective clients should ask about the marketing that was integrated in to the site. How it transferred to them from the web designer, was the process smooth or troublesome? What types of marketing were integrated into the site, were there additional charges or was it part of the package? If any content was written for the site, was it SEO friendly, and professionally written? These are all questions that can be asked of the given references to get a better idea of the work, experience and abilities of the designer.

Get a Quote

Lower pricing can definitely be an enticing factor. After all saving money on the site building means a bigger budget for another project. While it might work out that way, chances are that it will not. The design, programming or content may greatly suffer so clients should look for a good value, but also a good service. No one wants a cheap site, there is a great deal riding on the quality of services, and sometimes that means spending a few extra money. That doesn’t however mean that a person or company should not comparison, just be sure not to trade quality for less money.