Marketing Consulting

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  • Author Chris Brawon
  • Published July 13, 2012
  • Word count 402

Market research helps while launching a new product:-

Prior to product development, a market research should be conducted on all aspects including idea development, product development cycle, marketing and sales. At the end of the market research, you would be able to answer the following questions: Will customers buy the proposed product? How can it be used by the potential customers? Which features should be added to benefit the customers? What should be the price? How to handle marketing and sales? The market research may suggest you that the product is not useful for the customers. For instance, suppose a sales group proposes a new product, but your company is not sure about the allocation of resources to engineering design. You conduct a survey among customers regarding the new product’s features and functions. And at the end of survey, you conclude that the customers do not need the proposed features. Thus, this survey helps you to avoid a significant financial loss in engineering resources and also suggests you how to modify the existing products according to customer needs.

Market research helps in determining new market:-

You should be well aware of the locations of your competitors and customers. You need to map out your potential customer base. Then, you should look for the proper support. The support may include channel partners or direct support teams. You need to consider the issues on regional pricing. You need to review your strategy to be implemented and look for addition information. You may have to visit the particular area and talk to the Marketing Consulting local chamber of commerce.

A market research professional may improve the whole process:-

By employing a market research professional, you can determine all the possible outcomes in a short duration. A research professional also helps you in establishing your goals. Are you looking for sales revenue growth, cost reduction, brand awareness, or competitors’ share overtake? A research professional will dig out your strengths and weaknesses. A research professional should be allowed to work closely with you in a collaborative environment. You need to respect his decisions and make him feel like he is working for his own business. Sometimes, his researched report might not sound good to you, but you have to accept his decisions for the growth of your business. Read on to discover all the secrets to having all the dates you want in

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