Today we are living in the age of the connected, empowered customer who brings greater expectations and preferences about how and when he or she wishes to engage with a brand. They expect a seamless, multichannel experience that anticipates their needs and wants. Companies that deliver this type of experience are building trust and loyalty that result in greater return on marketing investment, increased conversions, higher revenues, and greater lifetime customer value.

To achieve these business outcomes, companies are embracing a unified customer engagement platform that lets you drive consistency in the experiences that your customers have with your brand, and investing in the technology that enables it. A web CMS helps you achieve that consistency and deliver great web experiences. The rest of the customer experience management solution helps you deliver that content and consistency in other channels such as email and social.

Because your web CMS must interoperate seamlessly with the components of customer experience management, the CMS decision shouldn’t be made in a vacuum. Today’s organizations should consider criteria’s from the marketers’ and the IT/developers’ perspective when selecting a new web CMS as part of a broader customer experience management strategy. Expert consulting services, recommendations and experience are critical in implementing such an initiative.

Ensuring an excellent customer experience calls for a set of capabilities that range from enabling you to deliver powerful interactive features to engage customers on your website, to collecting and utilizing customer behavior for personalized interactions, to displaying content optimized for mobile devices. While marketing decision makers are focused on the CMS capabilities that help optimize the customer experience, developers and IT decision makers should evaluate solutions based on the underlying infrastructure, development tools, and other features and capabilities that ensure performance, flexibility, scalability and ease of use for developers.

Sitecore provides the proper foundation for today’s dynamic, marketing-oriented websites, delivering the growth, flexibility and scalability that innovative companies require. Sitecore delivers the fundamental architecture and enterprise-class capabilities needed to achieve content- and experience-rich, marketing-driven websites.

From an architecture perspective, Sitecore offers essential functionality including:

• Many-to-any language change support, with integrated translation management system control

• The ability to maintain devices (alternative layouts) and languages independently, automatically sensing and delivering the right presentation for a given device

• The ability to manage and use site content features and layout, quickly and easily, across many sites.

Sitecore also delivers necessary tools for marketing, customer retention and overall business growth, including:

• SEO optimization

• Campaign tools

• Website optimization

• Integrated marketing analytics

• Lead scoring and integration with customer relationship management (CRM) systems

• Cross-channel content targeting

• Integrated email marketing

• Integrated e-commerce

• Integrated marketing automation.

Moreover Sitecore has a portfolio of partners that include - integrators, consultants, and design houses, who understand how to put Sitecore solutions to work in sync with your overall marketing strategy so that you can start doing great things with your online assets.