History of SEO
- Author Eko Sunaryo
- Published February 18, 2020
- Word count 756
Webmasters and content providers began optimizing websites for search engines in the mid-1990s, as the first search engines were cataloging the early Web. Initially, all webmasters only needed to submit the address of a page, or URL, to the various engines which would send a "spider" to "crawl" that page, extract links to other pages from it, and return information found on the page to be indexed.The process involves a search engine spider downloading a page and storing it on the search engine's own server. A second program, known as an indexer, extracts information about the page, such as the words it contains, where they are located, and any weight for specific words, as well as all links the page contains. All of this information is then placed into a scheduler for crawling at a later date.
Website owners recognized the value of a high ranking and visibility in search engine results,creating an opportunity for both white hat and black hat SEO practitioners. According to industry analyst Danny Sullivan, the phrase "search engine optimization" probably came into use in 1997. Sullivan credits Bruce Clay as one of the first people to popularize the term.On May 2, 2007 Jason Gambert attempted to trademark the term SEO by convincing the Trademark Office in Arizona that SEO is a "process" involving manipulation of keywords and not a "marketing service."
Early versions of search algorithms relied on webmaster-provided information such as the keyword meta tag or index files in engines like ALIWEB. Meta tags provide a guide to each page's content. Using metadata to index pages was found to be less than reliable, however, because the webmaster's choice of keywords in the meta tag could potentially be an inaccurate representation of the site's actual content. Inaccurate, incomplete, and inconsistent data in meta tags could and did cause pages to rank for irrelevant searches.
Web content providers also manipulated some attributes within the HTML source of a page in an attempt to rank well in search engines.
By 1997, search engine designers recognized that webmasters were making efforts to rank well in their search engine, and that some webmasters were even manipulating their rankings in search results by stuffing pages with excessive or irrelevant keywords. Early search engines, such as Altavista and Infoseek, adjusted their algorithms to prevent webmasters from manipulating rankings.
By relying so much on factors such as keyword density which were exclusively within a webmaster's control, early search engines suffered from abuse and ranking manipulation. To provide better results to their users, search engines had to adapt to ensure their results pages showed the most relevant search results, rather than unrelated pages stuffed with numerous keywords by unscrupulous webmasters. This meant moving away from heavy reliance on term density to a more holistic process for scoring semantic signals.
Since the success and popularity of a search engine is determined by its ability to produce the most relevant results to any given search, poor quality or irrelevant search results could lead users to find other search sources. Search engines responded by developing more complex ranking algorithms, taking into account additional factors that were more difficult for webmasters to manipulate. In 2005, an annual conference, AIRWeb (Adversarial Information Retrieval on the Web), was created to bring together practitioners and researchers concerned with search engine optimization and related topics.
Companies that employ overly aggressive techniques can get their client websites banned from the search results. In 2005, the Wall Street Journal reported on a company, Traffic Power, which allegedly used high-risk techniques and failed to disclose those risks to its clients. Wired magazine reported that the same company sued blogger and SEO Aaron Wall for writing about the ban. Google's Matt Cutts later confirmed that Google did in fact ban Traffic Power and some of its clients.
Some search engines have also reached out to the SEO industry, and are frequent sponsors and guests at SEO conferences, webchats, and seminars. Major search engines provide information and guidelines to help with website optimization. Google has a Sitemaps program to help webmasters learn if Google is having any problems indexing their website and also provides data on Google traffic to the website. Bing Webmaster Tools provides a way for webmasters to submit a sitemap and web feeds, allows users to determine the "crawl rate", and track the web pages index status.
In 2015, it was reported that Google was developing and promoting mobile search as a key feature within future products. In response, many brands began to take a different approach to their Internet marketing strategies.
GadgetManiac.Store: Amazon Internet Marketing Affiliate, SEO practitioner, Traveler & Talented Entrepreneur. Visit us on this website: https://gadgetmaniac.storeArticle source: https://articlebiz.com
There are no posted comments.
- How to Write Epic Blog Posts that Rank #1 on Google Using Jasper AI
- SEO expert: its importance in 2022
- Why It Is Worth Choosing Local SEO Services
- How Businesses Can Benefit from Website Content Writing Services
- A SEO London Agency that Handles Digital Marketing
- Why Should Companies Invest in Digital Marketing?
- How to Start a Career in Digital Marketing
- Amazon SEO strategy paving success of your product
- 10 Reasons to Increase Your Site Speed- Fast!
- What's the Importance of SEO in Digital Marketing?
- 5 Points to Create Digital Marketing Strategy for Your Brand
- How to Get Succeed With a Customer-centric Through Digital Marketing Services Strategy
- How To Do Reverse Image Search On Google
- Keywords Optimization For Online Businesses
- 5 Reasons Why Every Business Needs a Website
- Why Websites Need SEO Link Building Services?
- On-Page SEO and Off-Page SEO Tips
- SEO Services - What Are They? When and How to Use Them
- Why You Should Continue With SEO After You've Reached Your Ranking Targets
- Link Building: How To Rank Above Competitors On Google In 2021
- Do You Want SEO for Your Website? Find the Tips to Find the Best One
- How Do You Turn Customers Into Brand Advocates?
- Different Types of Google Ads Marketing Platforms
- How Can I Find a Genuine SEO Company?
- Why Is SEO So Slow - Legit SEO Takes Some Time To Deliver Results
- Is SEO Still a Valuable Marketing Activity?
- What Should You Expect From A Reputable SEO Company?
- Simple Steps To Improve Your SEO From A to Z
- 5 Things Every SEO Content Writer Must Do
- Why Writers Need An Online Paraphrasing Tool