Sustainable is a term that indicates something that is preserved or maintained at a certain level so that it lasts a long time. Nowadays, most companies are using ‘sustainable’ as a buzzword to grab more attention from customers.

Different companies define sustainability in their ways. There are several companies out there that are working in the field of sustainability. They define, regulate, and guide others towards sustainable living.

Increasing demand for Sustainability

Sustainability is gaining popularity as businesses and consumers become more conscious of environmental change. Responsible businesses understand the importance of sustainability, and more customers expect that companies should use sustainability practices.

If we look at the latest research, it says 59% of consumers prefer to buy food and beverages that are sustainable, and 33% of consumers consider brands that they believe are doing good socially and environmentally.

But what is a sustainable product? Wikipedia says that sustainable products give several social and economic benefits, along with taking care of public health and the environment throughout the process of producing goods.

So, let’s talk about some common environmental sustainability certifications and let you know what they stand for. But first, let's understand what sustainability certification means.

What does sustainability certification mean?

Sustainability certification is a voluntary set of guidelines or standards that companies must follow to be considered sustainable. These are standards that are designed by third-party groups about environmental, social, ethical, and product safety concerns. These groups take the initiative in checking whether the product is adhering to the set standard and grant a certification when all the standards are met. It is a kind of seal on a product that helps customers identify a sustainable product among other products.

Here Is The List of Top 8 Sustainability Certifications

Global Sustainable Tourism Council (GSTC)

Travel and tourism companies that are certified by the GSTC are reliable to choose when you are determined to go for sustainable travel. If the travel company meets the guidelines, they can place the GSTC logo alongside their logo. This will make the traveler aware that they are traveling responsibly. This certification does not directly certify any products or services, though it assures those that do through a sustainability travel assessment.

STTN Environmental Sustainability Certification (STTN)

Sustainable Travel and Transportation Network (STTN) is a third-party sustainability travel certification to empower businesses and individuals to embrace sustainable travel practices. Through this certification, you commit to your employees, partners, and customers by verifying your best practices and commitment. The main motto of environmental sustainability certification is to offer a sustainable travel & transportation program that recognizes businesses as being committed to environmental impact and promoting social responsibility.

Fair Trade USA

Fair Trade is an international organization that is mainly related to eradicating poverty by paying greater equity in global trade. There are many benefits to growing communities, including fair product compensation, gender equality, no child labor, and addressing climate change.

When you identify the Fair Trade logo on a coffee product, you might feel confident while buying, knowing that the coffee production and manufacturing are done by following sustainable practices. Also, follow the Fare Trade Sustainable Practice Standards.

The Global Organic Textile Standard (GOTS)

This certification is only awarded to organic fibers and textiles that meet the set standard of GOTS certification. The third-party certification group only considers goods that sufficiently match the social and environmental standards for 100% organic textiles in the future. In the process of checking the sustainability of the product, they check the raw materials, chemicals used, waste, contamination risk, manufacturing, packaging, and trade of fibers and textiles. The body grants certification when the company meets most of the environmental and social standards.

Certified B Corporation

Companies that satisfy the strict requirements of the B Lab certification organization are coveted for B Crop status. This environmental sustainability certification objective for businesses is to be a force for social and environmental justice. The intention behind this certification is to balance product and purpose to create a more equal and less exploitative company. To be identified as the B crop, a business will be evaluated on the grounds of how it interacts with the supplier, community, workers, and environment.

In the evaluation procedure, if the company meets the standard of social and environmental impact, it can be considered a B Crop

Forest Stewardship Council (FSC) Certification

The Forest Stewardship Council (FSC) Certification stands as a beacon for environmentally responsible and socially beneficial forest management. This globally recognized certification signifies a commitment to preserving our forests for future generations by balancing ecological health, social well-being, and economic viability. The certification involves rigorous assessments, including forest management evaluations and chain-of-custody verification, guaranteeing that certified products maintain their integrity from the forest to the end consumer. FSC Certification stands as a symbol of a commitment to preserving forests and promoting a harmonious balance between environmental conservation and human needs.

Rainforest Alliance Certified

Rainforest Alliance Certified signifies a commitment to sustainable practices in agriculture, forestry, and tourism. Businesses that bear this seal adhere to rigorous environmental and social standards, promoting biodiversity conservation, fair labor practices, and community empowerment. From coffee plantations to tourism destinations, the certification ensures responsible management that benefits ecosystems and local communities. Consumers supporting Rainforest Alliance Certified products contribute to a healthier planet, demonstrating their commitment to ethical and eco-friendly choices.

Green Business Bureau (GBB)

The Green Business Bureau (GBB) certification is a testament to a company's commitment to sustainable and environmentally responsible practices. Awarded to businesses meeting specific green standards, the certification covers various aspects, including energy efficiency, waste reduction, water conservation, and social responsibility. GBB provides a framework for companies to implement eco-friendly policies, reduce their carbon footprint, and engage in socially responsible initiatives. Holding the GBB certification signals to customers and stakeholders that a business prioritizes sustainability, contributing to a more eco-conscious and socially responsible marketplace.

Conclusion

When you find the environmental sustainability certification for your brand, you are all set to show it off! Most of the customers are attracted to this certificate, and they prefer your product to any other brand. When customers know which products are truly environmental-friendly then they will appreciate the brand and come to it frequently.

You can proudly display these certificates on the packaging of the product and on your website with information about how your product contributes to the planet’s well-being. Hence, your product will look more genuine and authentic with the more detailed information you have.