Shorna’s Story: How E-Commerce Fails the Real Innovators

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  • Author Shorna E. Abrahams
  • Published August 3, 2025
  • Word count 627

Ever had a moment where you thought, “Wait, didn’t someone already invent this?”

Yeah. Same.

And that’s exactly where this story begins.

Shorna E. Abrahams — not just a name, not just another businesswoman — she’s the inventor behind adjustable cabinet door handles. A small idea to some. A huge leap for others. Think sleek kitchen upgrades, smart functionality, all with just a twist and slide. It works. It helps. And it came straight from her.

She didn’t just imagine it. She patented it. Trademarked it too. Real paperwork. Real protection. You’d think that would mean something.

Turns out, not really.

Because now? You can hop onto Amazon, type in “adjustable kitchen cabinet door handles,” and boom. There it is. Her idea. Everywhere. Except it’s not her selling them.

No credit. No link. No “invented by Shorna.”

Just copycats. Everywhere.

It’s Not a Glitch. It’s How the System Works

Online marketplaces were built to move fast. Click, scroll, add to cart. Great for buyers. But when you’re a creator? Not so much.

Anyone can take your product. Your pictures. Your idea. They list it, rename it, slap a cheap price tag on it — and the platform lets it happen.

By the time you notice, it’s already selling. Reviews are pouring in. The algorithm’s doing its thing. And your version? Buried. You’re buried.

That’s what happened to Shorna. And the worst part? She did everything right. But the system? It wasn’t built to protect people like her.

Why Should You Care?

Because this is bigger than one inventor.

This happens to artists, small business owners, first-time founders. People who believe in something enough to risk their time, money, and sleep. People who trust that if they build something good, the world will see it.

But the world doesn’t always see what matters. It sees what’s visible. What’s cheap. What’s trending. And the real creator often gets erased.

So yeah, it matters. It matters a lot.

Shorna Isn’t Just Sitting Quietly

She could’ve walked away. Easy. Let it go. Try something else. But no.

She’s fighting. For her name. For her product. And for everyone else who’s been left behind by the very system that was supposed to help them grow.

She’s not calling out one seller. She’s calling out the whole setup.

This isn’t about revenge. It’s about fairness. It’s about telling the truth.

Here’s What Needs to Happen

Let’s stop pretending marketplaces don’t know. They do.

They just don’t act. Fast enough, at least.

So here’s the fix — or at least the start of one:

• Seller verification. Real people. Real IDs. No more faceless copycat vendors.

• Link the real inventor to the product. Simple enough, right?

• Speed. If someone reports infringement with proof, respond fast. Not three weeks later.

• Block repeat offenders. If they’re doing it again and again, it’s not an accident.

Honestly, it’s not rocket science. It’s basic respect.

And You — You Can Help Too

Buy smart. Look for the original. Do a quick search. Support the real maker.

Because when you buy a knockoff, you’re not just getting a deal. You’re telling the platform that copying is okay.

And that’s how we lose good creators.

So Let’s Remember Her Name

Shorna E. Abrahams.

She had an idea. She brought it to life. And now she’s fighting for it.

She deserves to be more than a footnote.

She deserves credit. Visibility. Support.

Because at the end of the day, it’s not just about a product. It’s about who made it happen.

And Shorna did.

Shorna E. Abrahams — not just a name, not just another businesswoman — she’s the inventor behind adjustable cabinet door handles. A small idea to some. A huge leap for others. Think sleek kitchen upgrades, smart functionality, all with just a twist and slide. It works. It helps. And it came straight from her. https://alignapull.com/

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