Guccio Gucci, son of an Italian trader founded the House of Gucci in Florence in 1906. Guccio, an extraordinary craftsman, started selling luxury goods in the 1920s. In 1938, Gucci opened a boutique in Rome. After Guccio's death in 1953, his son, Aldo expanded the company by opening more stores. In 1953, New York got its first Gucci store and by the late '60s, more such stores were launched in London, Paris and Tokyo. Gucci continued to be one of the leading luxury brands until the late ‘70s. After that a string of devastating business decisions led the company to the brink of bankruptcy.

To gain its lost glory, the brand made its entrance into the watch market once again in the 1990's. This step was taken to put emphasis on their place in the fashion market. Gucci watches commenced its production in 1997 by means of an attitude based entirely on advanced quality, precision and thought to detail. Gucci pooled its creative skills in the midst of an unparalleled accuracy of Swiss craftsmanship to produce Gucci watches.

In the same year 1997, Gucci Group got hold of the operating assets of the ‘Severin Montres Group’ (being the world's leading manufacturers and distributors of watches) and fashioned its first Timepieces. To gain an upper edge in the market, the group went on to take some bold steps in the form of mergers and acquisitions in 1999. It bought ‘Yves Saint Laurent Couture’ and ‘Sanofi Beauté’ and also claimed a 70% stake of Sergio Rossi.

This move provided Gucci with a strong base in the form of market coverage and it got a "prepared" market to launch its watches. The plan to take control of the whole market got a boost in the year 2000 when it acquired Boucheron International group. It created a ripple effect in the market by securing license rights to run ‘Yves Saint Laurent Couture’ watches.

All these moves not only placed it in a stronger position but also replicated Gucci's promise to be a leader in the worldwide watch market. By initiating such steps, Gucci made a place for itself in the luxury goods market as well. Gucci watches quickly earn recognition as each watch are mark of a distinctive style by means of a fresh edge and urbane flare.

Gucci watches are largely procured by fashionable men and women who appreciate its design immensely even without taking care of its movement and an array of utilities. Right from the beginning, it has presented only the fashionable watches to win over the hearts of youths.

Stainless steel, sapphire crystal and soft silver are some of the major constituents, characterizing the appeal of the brand. Soft silver is still extensively put into use to fashion some of the model’s dial. Its model 3900, launched to nullify another rival’s product, possesses a fabric wristlet. Now when a niche has been created for its products, its watches presents sophisticatedly designed timepieces, standing at the very summit of excellence. They are churning out watches, both exciting and seductive, of the finest Swiss watch design, in their own style and grace to give a tough fight to rivals.

The watch’s core design follows the Swiss movement which is known for its dependability. Whenever the designer watches are no longer in fashion, you might come over this dilemma by going to the Gucci way, which assures of consistency.