Search Engine Optimization (SEO) is foremost for businesses that choose internet to make themselves known. Keyword research and, ultimately, keyword selection are extremely important parts of the whole process of SEO. Selecting keywords relevant to your field of activity is essential. If you want your web site to be high ranked in search engines, then you must find out the words that searchers use to get to your site and place them in the appropriate places.

However, avoid the trap of placing too many keywords on a single page, because many search engines nowadays have "spam" filters which mean that your site might not even appear among search results.

Below are some tips on how you can perform a proper keyword research and how to use the keywords you have selected in order to optimize your site and rank it as high as possible in the most commonly used search engines. Always be aware that keyword selection is fundamental, if you choose keywords that people don’t use they will not find it and therefore your site will not generate much traffic.

The first thing you need to take is to simply think about the keywords and write them down. Write everything. Do not discard any idea that comes into your mind. You will clean up that extensive list later on. If you have another old website take a look at it and even some documentation from the sales department. Consult your internal search logs to track where your visitors came from and if possible, extract more keyword combinations.

Ask people their opinion and get their feedback. You can get invaluable ideas and suggestions from many sources, such as your colleagues, clients, or friends. Remember to always think like a customer. This is a rule of thumb in marketing. Remain focused on the prospective customers and try to understand how they think.

Keep in mind that searchers often mistype words when searching the Internet. Try to think of the most common spelling mistakes for your keywords and include them in your list. Don't neglect those words that are written preferentially with a hyphen or without it, or those that are written with or without spaces between them. Add them to your list. Also, pay attention to the language that the targeted audience uses. Take into account jargon and make use of it if you consider necessary.

At the end, begin brushing up your list. Eliminate any words that are simply too common and aren't searched for too often. Work on your list until you get a number of keywords that you consider the closest match to what you are looking for.

When you consider that you have narrowed down your list to what you were looking for, submit each and every one of the remaining keywords into some of the most popular search engines and see the results. If the results consist of web pages that are not by far related to your own, this is a sign that you are still a long way from the expected result and you have to toil some more.