Other than search engines, the websites to take a cue from in terms of good traffic, that is, traffic that converts, are adult merchant account providers. These websites are like magnets when it comes to quality traffic. So you ask, how do these adult merchant account providers do it?

It’s not magical, or even a secret for that matter. All that’s needed is a good eye and a keen sense to analyze. The key to getting good traffic is to monitor how your website actually does on the web. You could have the best looking website around, the best copies ever written, and the most navigable of all sites in terms of usability, but if you just dump it on the net and let it rot there for all you care, don’t expect much traffic to go your way.

So how do you monitor your website performance on the internet? There are many ways to go about it, many now due to the fact of the constant evolution of the web, but there are several reliable points that have proven consistent enough to be able to be rated as key factors in monitoring the performance of a website. These are:

Check how fast your server responds to requests for your site. When people want to go to your site, there are actually two factors that can be measured here: response time and download time. Here is a little disambiguation: response time is the length of time that the server that hosts your site takes to acknowledge a request to see the site; while download time is the actual time it takes for your website to fully appear, capable and all, on the monitor of the person who requested to see your site. Keeping in mind that people will only wait an average of 8 to 10 seconds for something to start appearing on their screen, it is absolutely vital that your server responds quickly to requests for your site, otherwise, say goodbye to all that good traffic.

Check how fast your website appears completely on screen. This is where download time plays an integral part. Notice how great looking sites where you can do a lot of interesting things often load quite slowly. This is because some files are bigger than most, and of course this will take more time to load. So learn to blend good loading time with your good-looking files and get it just right. Test the time it takes for your web site to load yourself, taking into account that not all people have the same download time, as their connection to the internet may be a throwback to the dark ages. Unless you are absolutely confident in your website’s ability to drive conversions, it may be wise not turn anybody away, and consider all the contingencies.

Check if all your links are good. Unless you find a way to cram all your website information into one page, which is neither good nor practical, you are bound to have links on your website. Links are like directions that people ask when going somewhere, if the directions go someplace wrong, or they don’t lead to where they are supposed to, it can get quite infuriating. Testing your individual links, whether they lead someplace else inside your website, or to another website altogether, is important to ensure that they are functioning properly. If your website has a link that goes someplace else that doesn’t seem to be there anymore, drop that link already, or if you have an important internal page that you plan get up and running again soon, make a friendly error message, rather than letting visitors search in vain for it.