Pros and Cons of Organic Search Engine Optimization

There are many benefits or pros for utilizing organic search engine optimization. The main concern is one that is at the top of the list for most people starting a business. That concern is cost. Organic search while usually not as expensive as other means of search engine optimization money wise it is time consuming. That is if you do the optimizing yourself. If you are not able to do this yourself then you will need to hire a professional, and that can get costly.

If you are able to implement the ways to optimize your site yourself then you are really going to be able to save money. The only time the costs are usually high for organic SEO is when you have to bring in an outside company to do the work. Now once you learn how to SEO your sites yourself you are in a much better position to get your rankings up and this will help you make money.

A site that is highly ranked makes money a few ways. If you are utilizing Google adsense or any other ad programs like that, then you want to get a high ranking. The higher ranked sites are going to have higher traffic and additionally then going to have a higher click thru rate. This is how you make your money with an adsense program. The more people click on the ads on your site the more money you make. Additionally if you are ranked high and your site pops up for your keywords, whatever product or service you are selling is going to get seen by more people. This will mean more sales or business for you.

Why is Organic search engine optimization better?

• Organic listings usually mean that you will have more click throughs by people searching the web as these listings quite usually are objective and unbiased. Statistical analysis has shown that more people click on the organic searches than click on the paid for listings. Organic results seem to stick around longer as they got there by hard work and not paying money. Spend the time and doing the work to get to the top, usually ensures you will stay there. It is more peace of mind knowing you earned your ranking rather than hoping that you don't run out of money to have to keep your ranking. Many organic searches last for years and will continue to do so as long as the work is put in to keep them ranking. The fact that they are so cost effective makes organic searches a great ROI or return on investment.

So What are the Cons?

The Cons are not many, as the benefits are very good. However, just about anything has cons and there are a few here as well. Organic results can be difficult to measure analytically. This is not good for anyone that needs to have everything documented and analyzed. Organic search engine optimization can also take a lot of time, as was mentioned earlier. It takes time and you have to have the knowledge of how to do it. The paid campaigns happen right away but organic results will take longer. No matter what some SEO guru tells you, no one is going to get you ranked immediately. It takes time and hence you have to learn to be patient.

It can take weeks however it will be mainly months to start to see your rankings start to go up. The average site will start to see rankings in about 3 to 6 months. The fact that it is hard to put a dollar value on organic searches can make it difficult for a company to justify spending money on it. Some people and companies need to see everything that is going on in print on paper and this is not always something that can be shown with organic searches.

Is it worth it or not?

Well obviously that is going to be up to you and your situation. Whether you use organic search engine optimization or if you decide to go ahead and pay for a campaign it really going to depend on you and your circumstances. Organic searches have many pros and a few cons. Deciding if the pros or the cons weigh heavier for you all depend on what is the most important to you.

If you have the time and the knowledge to put into making a successful seo campaign then organic searches should work for you. If you don't have the time but perhaps you have the money then you can pay an outside company to take care of this for you. However if you want to jump right to the top of the list, you can pay for a pay per click campaign. Just remember that if you don't optimize your site if you run out of money then you are going to plummet in ranks.