Who is Orient Watch?

“Orient Watch has always focused on mechanical watches, primarily automatic watches with its own in-house automatic movements Orient was once part of the "Big Three" watch companies in Japan along with Citizen and Seiko. In the 70s, when mechanical watch companies faced hardship from the mass introduction of inexpensive quartz watches, Citizen and Seiko took the path of mass producing quartz watches, Orient stuck with what it did best, making mechanical watches.”

• Discount Watch Store web site, July 2006

Orient Watch was founded in Tokyo by Shogoro Yoshida, more than a century ago in 1901. And though the world was a very different place back then, everyone still needed to know what time it was – much like today’s world.

In those early watch making days, Orient Watch had some competition in the watch industry at home. Seiko and Citizen were big names in the watch making industry, and for many years Orient was ranked number three when it came to watch companies.

Mechanical Watches

“What sets Orient apart from other watch companies is really the fact that Orient has always been focusing on making its mechanical movements better and more reliable. It is unusual today to find a watch company that makes its own movement selling watches at prices offered by Orient.”

• Discount Watch Store web site, July 2006

From the early beginnings to today, Orient Watch has been focused on making the best mechanical watches that money can buy. The history of Orient Watch is interesting because Orient Watch is a company that started out with a good idea, and never once veered onto a different course. The long years have helped Orient Watch to produce high-quality, long-lasting watches that anyone can afford.

The History of Orient Watch, Today

“In 1985 Orient and Seiko established a joint factory. Orient produces a range of automatic and quartz watches ranging in price from reasonably inexpensive (about 50USD / 50Euro) to very expensive (7000USD). Orient Star and Orient Star Royal are the middle and high-end brands, with the Royal Orient being their flagship line.”

• Orient Watch Company, Wikipedia, July 2006

Today, Orient Watch is known all over the globe. With manufacturing facilities in Singapore, Brazil, and Japan, Orient Watch today offers more styles and types of watches than ever. Today, Orient Watch offers watches in many designs including quartz, light powered, and of course mechanical.

“In the Japanese market, we supply high-quality watches, such as "Orient Star Royal," our prestigious mechanical watch series, which our customers want to carry with them for many years. In overseas markets, our strategy is to develop new outlets for our products mainly in countries and areas with high potential economic growth, and increase our sales of budget-price watches.”

• Mitsuo Mimura, President Orient Watch, Orient Watch web site, July 2006

Orient Watch

For more than a hundred years, Orient Watch has been a well-known and respected name in the watch making industry. Today, many other companies try to reach the success and the high standards that Orient Watch has set. When it comes to mechanical watches, Orient Watch is the first name in the business. For high quality at an affordable price, Orient Watch is one of the better choices in watches. But don’t just take my word for it. Let the history of Orient Watch speak for itself.