Offpage optimization involves the building of backlinks. Backlinks are basically a link from another webpage to your own webpage. If you have read the previous Lesson, you will know that this increases your PR.

Not only that, by having large amount of backlinks, your website might be recognised by search engines as an authority website, websites that are generally well regarded to rank high for their keywords.

Don't be happy just too soon, by large amount, I am looking at the region of maybe few hundreds to thousands of

backlinks from different IP addresses. Backlinks from different IP (meaning websites) are considered more valuable than

from the same IP.

Backlinks do not just increase PR, its far more valuable than that. In fact, the most highly regarded factor

to rank high is backlinks.

You should be looking for backlinks from websites in your own niche that have high PR. Make sure the website is

search engine friendly. Having a link that cannot be read by spiders is not really useful, unless that website

has high traffic that will click on your link.

Here is one more aspect to backlinks: the title of the webpage and the anchor text used. Having a

a backlink containing your keywords as anchor text is a must. If the webpage linking to yours have a title containing your keywords, it will be even more powerful. Thats why you should always seek backlinks from related sites.

So how do you make sure the anchor text is what you want? Usually, when you build backlinks by doing reciprocal or directory submissions, you can choose the anchor text. In reciprocal, just provide the HTML code with the desired anchor text

in it to the webmaster. For directory listings, place your keywords in your website name when filling the form.

This will be your anchor text.

You will learn more about building backlinks in Make Money Online Now. Now, I will talk a little about

having people link to you by will. This is extremely powerful and is highly effective if you can do it.

So how do you make people link to you without asking?

By giving them something in return! This can be in the form of valuable, free knowledge, where people make

references to your content and provide a link for their visitors. Or you can make a website

that provides a unique, free service that is highly popular, such as the PR Checker website. Another example is Smart FTP, a free FTP tool for webmasters.

Notice the word 'free' used in the examples. People love free stuff and by giving them that,

you have a high chance of getting free one-way backlinks, which is more valuable than reciprocal!

Alternatively, you can make it a rule for visitors who use your services to provide a link

to your website. Either way, provide them with the HTML code to do so, because you will want to

control the anchor text used.