Trust Mitsubishi to come up with plans that can immediately shore up any lost market or advance the brand’s competitiveness in the market. Thanks to its fine assembly of Mitsubishi parts, Mitsubishi rides continue to offer reliable and smooth road performance that meet consumers’ expectations. In an effort to make the brand more accessible, it has invested on a new marketing campaign in line with its refined car model offerings. This year, the company announces a new mid-term business plan to live by.

The year 2008 is marked by Mitsubishi’s ‘Step-Up 2010’ campaign. For the next two years, this business plan focuses on the recovery of market trust which will eventually translate into company revenue increases. The company understands that it takes more than advertisements to convince the more "picky market" to trust their car model offerings. As a start, the company developed less regional-based automobiles and more of global-based automobiles to broaden their market range. With the use of advanced automotive engineering technologies, the company’s revamped marketing strategy was complemented with refined constructions of reliable and energy-efficient Mitsubishi rides.

In investing more on automotive research, the company’s quality-based manufacturing technologies have resulted to more efficient and durable Mitsubishi parts and automobiles. Because car parts are the building blocks of a fine piece of machine, improving the design and functionality of every single car component would ensure much better road performance among Mitsubishi vehicles. In supporting global environmental awareness programs, the energy-efficient Mitsubishi car specifications have earned EPA recognitions. From air conditioning units to combustion components, Mitsubishi rides managed to reduce the level of pollution that cars normally produce.

Aside from becoming environment-friendly, newly released Mitsubishi cars are engineered to deliver an improved fuel economy status. In incorporating more energy efficient combustion components, substantial increases to engine power and torque has been achieved. The development of less polluting air conditioning and engine parts goes to show that Mitsubishi is willing to take action in order to make all Mitsubishi parts and Mitsubishi model offerings less hazardous to the environment and more reliable on the road. These improvements have shown that the company is committed to become a leading provider of high performance and efficient cars. Hence, the ‘Step-Up’ campaign is only a preview of the great things that Mitsubishi could offer.