A store that sells products and services over the internet is called an online shop. The benefit of this store is that it is available 24 hours of the day. If you have to purchase from the conventional stores you have to take time off from the daily routine. Over and above you have to go in the business hours of the outlet. This is a favorite store of most people who have access to internet very often i.e. both at work and at home. This is mostly preferred by those working people who find little time to personally visit a store and make a purchase. Besides this is a store you can visit without any expenses. You can explore the wide variety and options and then finally make a choice without actually putting in any extra effort. You can make your selection online and if you want you can either purchase the product online or you can note the details and purchase it personally from your conventional stores. This way you avoid wasting time hunting for your choice of product. The research keeps you well informed, this way you can escape any bluffing by the shopkeeper.

The greatest advantage is that, online you can shop any product from mobiles to computers, from clothes to home appliances, gifts, cards, chocolates. The list goes on… Searching for different products or variety in each product is a lot easier and faster in online shopping. You can make your search product specific to avoid confusion. Everything will be sorted systematically for you. There are different filters like brand, price range, features, etc that help reduce the time and effort in finding the product that best suits your needs. Adding on to the user friendly services offered for online shoppers, are the user reviews and the expert reviews on the different products. These reviews are very useful; first one coming from the users itself will give you the opinions of people who have used it. The expert reviews will give you the technical insights into the product. The ratings given in the expert reviews and the user reviews serve as an easy guide for all customers.

Apart from this, some online shopping portals like http://www.naaptol.com provide separate options to compare two or more products. With the help of these options you can compare all of its features, drawbacks and price, all in a single go. There are various sections like popular products, hot deals and best buys that help the customer understand the latest trend, the new products, etc and make a choice out of them.

Online stores are trustworthy and a brand in itself. Therefore there is no risk in purchasing products online. Generally the payment system is also ‘cash on delivery’. Therefore there is absolutely no risk of losing your money either. For those who are worried about the shipping time, some stores even let you buy online and then you can pick up from a nearby store. Most of the online stores give their consumer the delivery company's tracking number for their package when shipped. With the help of this they can check its status online and know exactly when it will arrive. Most of the retailers online inform customers how long they can expect to wait before receiving a package. A quick response time is often an important factor in consumers' choice of merchant.

Some online stores provide or link to supplemental product information, such as instructions, safety procedures, demonstrations, or manufacturer specifications. While there are some who provide background information, advice and guides designed to help consumers decide which product to buy.

Online shopping stores explain their products put up for sale with written matter, images, and multimedia files, whereas in a retail store, the actual product and the manufacturer's offers will be available for direct inspection (which might involve a sample presentation, etc). This hands on experience leads some consumers to prefer interacting with the dealers directly instead of the computers. This choice of man over machine is partly because some find it hard to use the computer. For some it is because they could get reviews and opinions. Besides retail stores are reliable and you can personally go and catch them accountable for any problem.