With Google releasing their new web browser Chrome, many SEO experts as well as webmasters are wondering what effects this will have on the current SERPS rankings as well as how they can utilize Chrome to increase their traffic.

First lets see what is so great about Chrome to begin with.

As detailed in the comic Google released, the Chrome browser is based on a new JavaScript virtual machine called V8 developed by Google engineers in Denmark. V8 interprets Java code and compiles it directly to the machine language of the CPU, presumably an X86 processor.

V8 supports "hidden class transactions" to better group and manage objects. It has improved garbage collection that can make a round trip of memory in "a few milliseconds."

This will essentially cause your CPU to use more memory upfront but will save you in the long run by preventing memory fragmentation which can be a common problem in other browsers. Each tab will be running its own processes so if one tab is hanging up executing a piece of JavaScript, your other tabs will be unaffected so you can continue browsing in your other tabs.

Under this architecture plug-ins will also have their own processes. As plug-ins and pages start "acting up" you will now be able to track down the problem individually and cancel the specific process without having to close the entire browser.

They are aiming to make the browser load pages faster, integrate desktop applications, increase browser security and also the browser will be open source.

Google is also aiming to clean up the GUI by maximizing how the features and tools are displayed.

Many of the more complex feature are covered in the comic if you prefer a more in depth description of Chrome.

The main question still remains, how can I maximize my SEO efforts with Chrome?

Well first of all make sure that your meta descriptions are the best that they can be. Keep them concise and to the point while making sure your target keyword is included. Chrome will pull meta data from sites that your frequent as well as from the Google SERPS, as you type into the address bar which Chrome refers to as the Omnibox. If your meta description is strong enough you may be suggested as a site to visit as a user types a term into the Omnibox. Once someone views your site, you will be stored in Chrome and referenced in the Omnibox as users type in certain terms, generating hits to your site. Essentially if your site ranks for terms, Chrome will suggest them to the user.

To use an example from the Google comic, if you frequent CNN, you can simply hit c + return and you will be brought directly to cnn.com, never cnn.com/stories/usa/election.html. The benefit of this is that if a user finds a specific blog post or page deep within your site and uses the Omnibox or shortcut to return, they will be brought back to the main page, opening up the opportunity for them to view more pages on your site.

If you do not have a search option on your site you should implement one now. To use amazon as an example if you were to search for a specific book on amazon, not only is the search stored in Chrome but the search function can now be directly accessed via the Omnibox. By simply typing "search: amazon [tab] search term" Chrome will search amazon specifically for that term and relay you the results. To a user who has visited your site in the past this opens up a window of opportunity for them to now return to your site by doing a simple search for their topic thus increasing your return visitors.

Making sure that your site incorporates basic SEO tactics is a must for any site. Being well prepared for the new additions and streamlined features can give you a great head start over your competition as more and more people switch over to Google Chrome.