If you want your online business to be a success, you will have to make use of Search Engine Optimization (SEO) to attract more customers and drive more sales. SEO is the process of optimizing a website to make sure it belongs to the top ranking on major search engines.

Search engines carry out two types of program. One is paid, pertaining to the sponsored links, and the other one is organic.

Organic Listings: Those sites that you see appearing down the middle of the page are sites that were optimized organically. Most search engine optimization firms or services devote their time in making a site appear in the organic listings space.

Search engine giants such as Google, Yahoo! and MSN all use robots or crawlers in scoring different websites across the internet platform. What robots do is that they crawl each site and score pages based on how relevant they are. Spiders take into consideration when grading sites. To mention a few, spiders look at link popularity, keyword density, HTML code, the theme of the website, and many more. It is better if you focus your SEO efforts to as many criteria as possible so you can position your site well in major search engines.

According to several studies, if your website is among the sites bagging top placements in search engines, you will have a more favorable return on investment than those who merely advertise in radio and snail mail. SEO is the tool you need to be on the top and stay on the top. Make sure that you discuss an effective SEO plan for your site by contacting search engine professionals today.

Paid Listings: Pay Per Click of Yahoo! shows ads that are paid at the top and right of their result pages. In order to achieve a full blown exposure, web sites have to bid on keyword phrases and then pay Yahoo!. If you actually want immediate results and you have the budget, then you can always do a paid listing.

A comprehensive search engine marketing campaign not only consists of one strategy but rather two. It is better if you use the organic strategy for a long term success, and a PPC program for immediate results.