Pandora is one the most trendy new items of jewellery to hit the market.

There are many items of jewellery that are created and designed each and every year but only a handful of these actually hit the market. This is because there are so many companies designing new and innovative products that retailers have to be very selective over which companies they go with. Only the best ones make it to the market. Retailers need to decide which ones they think will make it. This is not to say however, that all companies with new and innovative products will in fact make it big. It really does depend on the how the new products are perceived and how well known that product becomes.

If consumers do take to a product then with the right marketing in place, the opportunities are out there. One company that has made it to the big time is Pandora. Pandora started out in a small basement in Copenhagen just over 25 years ago. It has since become an international success story and no-one would have ever envisaged the brand becoming so big.

There is much talk about Pandora at the moment but just what exactly is it? The Pandora range consists of an enormous amount of charms, beads and accessories that customers can customise and really make them into their own. The first thing to do is to buy either a bracelet or a necklace. Next, consumers choose what they want on their bracelet or necklace. There are thousands of different combinations for them to choose from so having an identical bracelet to one of their mates is extremely unlikely. Having bought their bracelet or necklace and then having bought a few charms, beads and/or accessories, they can show off their own Pandora jewellery and boast to their mates about it.

Pandora is suitable for just about anyone. This is true for both men and women, young and old. This is because each person can create their own Pandora bracelet or necklace, so they can customise it to their own personal preference. Pandora is also a great present to give to someone else. By giving someone Pandora jewellery, it gives them the opportunity to add to it in the future should they wish.

Pandora has already become a huge success internationally and is fast becoming a huge success in the UK too. Anyone retailer investing time and effort into Pandora jewellery is definitely one that appreciates the benefits of owning Pandora jewellery. Pandora can only continue to be a great success!