If you want to rank for a keyword term like dirty blue widgets there a number of things that you have to do in order to promote your website properly. This type of work is known as search engine optimization. A lot of companies will talk about revealing the secrets to you in exchange for some money but there are some very simple things that you need to do in putting out a lot of money isn't one of them. Then again, there's a better place to put your money in search engine optimization.

The standard SEO techniques tell you to do things like:

• Put your keywords in your title tags and your meta-tags

• Put your keywords were possible within your content

• Get your keyword terms anchored in links back to your site

• Get links from quality websites

Links are obviously one of the very important aspects of search engine optimization. One of the things that they fail to do however, is to tell you how to get those links. There a number of areas that you can concentrate on to build the links to your website.

• Write articles around your keyword with a resource box with links back to your website

• These dirty blue widgets articles can be put on article directories

• You can offer fresh articles to other website owners in exchange for a link back to your site

• Approach other website owners for link exchanges

• Put your web site in directories

• Create podcasts on dirty blue widgets that give you back links

One great aspect to get links back to your website is to create "link bait". By writing fresh, original content on your own website, quite often the other website owners will put a link on their site over to your information. If you're a good writer and you can concentrate him up with fresh content you can continue to dangle this link bait how to attract links from other websites. By having content that appeals to your readers and the readers of other websites you can gain a large amount of back links to boost your website in the search engines.

At the beginning I mention you to put your money in a better spot than paying someone else to do your search engine optimization. One of the secrets of many high-ranking websites is to buy high page rank links. Note that Google and the other search engines frown on this. If you're caught you can have your site be indexed, in other words banned from the search engine. But there those who still continue to buy links to boost their sites in the searches. Just be sure you're ready to pay the consequences if you're caught.

The simple, sad truth is that no matter how good your website is, how well optimized it is, links are large part of the game. The more links you have, and especially the more high PR links that you have the higher you will be ranked in the search engine results. By concentrating on a great link gathering campaign you can do a lot to see that your website shows up in front of the eyes of people searching for your information or your product like dirty blue widgets.