Formulating an effective SEO strategy is no child’s play. It requires meticulous planning.

Your SEO strategy should be built in such a way that it should build a launch pad for future growth, primarily in the form of traffic.

A holistic approach is required when someone optimizes a site. Often it is seen that only certain parts of a site has SEO work done on it. If a site is not optimized in a cogent manner, even campaigns promoting the site would be futile. One of the main aspects while formulating a SEO strategy is that the site must be developed keeping in mind the users and the best practices. Once the site has been built in the requisite manner, the rest of the things will be easy to implement. We must understand that SEO is not something that we do after the site is developed, SEO should start from the point when you plan your website – this gives the maximum result.

Many a times, we see pertinent work in on page and off page optimization but the site gets plagued due to improper keyword research. A common mistake websites make is they use keywords with familiar terms without doing the extra effort of finding new and unique keywords. As a result, the site gets into highly competitive zones and doesn’t get the best out of their campaigns.

Another important and potent factor is content. If the content of your site is not good, users will not waste their time in browsing through it. Also the content needs to be properly optimized with keywords to feed the search engines.

You’ve worked on your content. Now what? Back links. You must try to maximize the traffic coming to your website. In such a case just keywords will not help. Link Building is essential. When search engines use their algo to ascertain the relevancy of a site, the number & quality of links going to your site becomes an important factor. However, building up 100 links in a day would not be good. It is a good practice to start with a few inbound links and then carry on building links with gradual popularity of the site. Simply put, links built up gradually over time is more acceptable to the search engines than a sudden burst in link count within a small time frame. Make sure the links are relevant to the content of the site and you get them from websites that are already established with the search engines.

Another good way of getting relevant links is by article writing. If you write articles pertaining to the content of your site and submit them in article directories, publishers will use your article on their site including a link to yours.

SEO is not something extremely difficult. However, it takes a lot of planning, understanding of the web and well coordinated execution to make a successful project.