When we talk about search engine optimization we are in actuality discussing how to set our web pages so that the Google bot will become aware of them and index them well. As seen as we recognize we have to set things up for Google on our pages there are some things that need to be clear.

Hilltop is an algorithm created 10 years ago that determines the relevance and importance of a specific web page (distinguishes between expert and authority pages). Expert pages are those pages which have a lot of out bound link. The authority pages have the links pointing at them as they or provide the distinctive information.

The Sandbox is a term used for one of Google’s to observe the ranking of web pages so called filters. It relates to new sites that have only just been indexed. When your new site enters the sandbox it will no longer be indexed by google and may keep on that way for 6 to 12 months. However not every new site goes through the sandbox and it is simply assumption that it exists.

Ok now let’s talk about some on page SEO factors that you are going to need to put into practice in order to optimize your site. One thing that I must bring up directly is the false principle that Meta tags for descriptions and keywords are going to help in your fight for relevancy. They will help users looking for your site and help search engines describe it correctly but will do nothing for your rank or index result.

Some things that are important for any search engine optimizer are keywords in the domain name, title tags, and content. You may also want to include 3 to 5 outbound links to sites with similar content, this will help in establishing your site as an authority site. Another thing to do to improve any search engine optimization campaign is to bold any keyword text inside your content.

It is good quality practice to select around 50 keywords for your site and to dedicate a page to each one of them ensure each page follows the above rules. Also make sure to build links to each page independently ensuring the relevant anchor test is used.

Search engine optimization is a gigantic subject and one that can take years to fully master, you have to be patient and steady if you really want your efforts to pay off.