Launched at the Australian International Motor Show, the 2009 Kia Cerato sported a stylish European design as the "new face of Kia". It is scheduled to be released in the market on the early part of 2009. The new automobile features a catchy H-grilled design by Peter Schreyer, he is currently Kia’s global chief design officer. Schreyer was also a former designer from the Volkswagen group.

According to the renowned designer, a car’s design is the primary purchase influence among buyers. This philosophy is echoed throughout the 2009 Kia Cerato from its exteriors, interiors, to the little design details that make the Cerato stand out from its class. Indeed, the new model is certainly an eye-catcher with subtle hints of sportiness and aggression. The H-grilled design will also subsequently be featured in new Kia models in the hope that it will increase the company’s brand value.

The 2009 Kia Cerato will be the first mass produced Kia car that represents Schreyer’s thinking and talent. But design is only part of the total equation in car manufacturing. Australian buyers (or customers from any other market) seek safety, quality, reliability, value, and affordability. This is where Kia’s highly efficient production facilities come in. The company aims to build cars in a smarter way with its effective use of quality materials and superb engineering.

Features and Cost-Effectiveness

The 2009 Kia Cerato bridges the gap between small and medium cars with performance, features, space, and value that Australian buyers want. The new automobile is designed for maximum efficiency and cost-effectiveness. Car buyers don’t need to pay more for a less-than-economical engine in a medium-sized car.

Featuring longer and wider dimensions compared to the current version in the market, the new 2009 Kia Cerato is more spacious. It provides comfortable interior settings for five passengers and a larger boot because of its longer wheelbase. In addition, it is even roomier compared to the first generation Toyota Camry in Australia. The elements integrated within the new Kia model makes it the perfect choice for modern buyers looking for a fuel-efficient car that reduces their ownership costs without compromising safety, quality, and reliability.

Its engine is vastly improved as well. The new and highly efficient 2.0-liter engine is equipped with Continuously Variable Valve Timing (CVVT). The company claims that this powertrain can deliver the pulling power of a 2.2-liter engine without the cost and consumption associated with it. This is certainly good news for individuals who want faster acceleration and smoother driving.

Though the final specifications of the 2009 Kia Cerato in the Australian market is yet to be determined, the new model will be covered by a 5-year/unlimited kilometers warranty for individual buyers or 5-year/130,000 kilometers warranty for fleet buyers. No matter its final specification though, it is undeniable that the 2009 Kia Cerato offers world-class design, excellent driving dynamics, and value for money. Without question, the new Kia model will become a hit in the Australian market because of all the features and capabilities provided above.