As one of the many brands of deodorants around the world and in the Philippines, Rexona is considered as one of the top brands in providing sweat free lifestyle for all the people that use it. So where did it come from? According to rexona philippines, Rexona is one of the many brands manufactured by Unilever, a multi-national corporation that owns many of the world's consumer product brands in foods, beverages, cleaning agents and personal care products. One of its best personal care products is Rexona.

Rexona was first developed in 1908 by an Australian pharmacist and his wife. Because of the successful marketing of Rexona, both by rexona philippines and rexona UK (known as Sure in UK and Ireland), it now has 8 lines of deodorant, each having different effects than the other. For example, there is a formula to eliminate white marks on dark clothing and a product line developed for low-income consumers. Rexona products are created with "body-responsive technology."

Scientists from Rexona recently noted that the body produces two types of sweat, one from over-heating and another from emotional stress. These two types of sweat generate different chemicals and odors from different glands in the body. Cooling sweat is created all over the body, but sweat from emotional strain is created in fewer, more specific sites, including under the arms. Rexona has a formula to address both types of sweat. The over-heating sweat formula was tested on people in a sauna. The emotional stress sweat was tested on people interrogated in a mean and fast-paced manner to answer riddles and sums.

Rexona's recognition in line with personal care products were mainly because of its unique features rarely found on other brands. Another reason for it's popularity is with its commercials. Several commercials made by rexona philippines became very popular. One is the First Day Funk by Parokya ni Edgar and another is the First Day High by Kamikazee. Rexona was also featured on some popular-culture. The Filipino gag show Bubble Gang made notable spoofs of the product. Another one is the Sistah Fun. The Stunt City commercial filmed in Australia for the UK audience won a Gold Lion at Cannes Lions International Advertising Festival in 2005. In 2008 Rexona Mexico won the Silver Cyber Lion with the letssavefermin.com.

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