World Wide Web, the word which does not amaze many! In fact, it is like a pair of shoes, everyone's wearing it. Everyone’s having a website nowadays! From the time, when the hyperlink was an invention and Tim Berners Lee's notebook program contained such links in 1980s till today, we had countless advancement in the way we use web. From text to pictures, the experience was enchanting throughout. Just before a few years, we were still feeling excited with the multi-colour images loading in pieces on the website. Web world has gone far in a short period.

As it is called, Web 2.0 is a second generation of web design and development and the idea behind is security of shared information, interoperability, smooth communication and the synchronized WWW. We have been viewing pictures, videos and also interacting with applications on web. Web 2.0 is taking us to the next level, with web-based communities, applications, social networking, video-sharing and streaming, blogs, encyclopaedia and what not!

Bringing uniqueness and sophisticated web experience to the users, is the main advantage of Web 2.0. Although, simplicity has always been attractive and that is also an added feature of Web 2.0 Functionally, it is highly interrelated and interactive amongst the web contents. Users are closer to the application and more involved where users can literally own the data and they do have significant control. Adding values to the design and flow, content modification, and running the application from the browser itself are the main benefits you could derive from Web 2.0. Along with that, Web 2.0 is a technical innovation which allows, thorough searching, link management, tags, extensions and feeds to utilize the web capacities.

Be it the most popular blog roll - Wordpress, the most efficient photo engine – Flickr, the coolest video site – YouTube, or the hottest community - Facebook, Web 2.0 is almost a synonym to success and popularity. What it gives is a prolonged experience for anything you are doing online. Faster registration, non-reloading activities, integration of external modules and creating your own modules with a push button – endless things are being innovated by exploring this technology. But let us take a look at the other side too, as the internal concerns are not less important.

There are a few concerns related to Web 2.0 library service and the professionals see them as the barriers to implementation of Web 2.0. Saleability, support issues, longevity and commercialisation are some of those issues which really need to be considered. But at the end professionals have to take risks and try their hands on. As you use it more, you derive the do’s and don’ts from it. All you can do is look for the users’ review, feedbacks and everything which can provide the way to choose correct approach which works for Web 2.0. Although it will be a bit early to conclude whether Web 2.0 has established more success than failure, let us keep our eyes on the changing technologies! We might be discussing something more important in a short time, who knows!