Both men and women like fine jewelry yet the jewelry you probably like most is the one that is custom made. Why custom made? You may ask - because it reflects on your own personality - and because it is not exactly the same piece of jewelry that tens of thousands of people are wearing.

However, custom made jewelry is usually a lot more expensive than regular jewelry. On top of paying a higher price and be obligated to pay a deposit which is sometimes as large as the total price of a "similar" piece sold elsewhere, you have to wait for the jeweler to create it and this could take as long as several weeks or even longer.

If, on the other hand, you want to create your own jewelry you either have to pass thru jewelry school and also acquire the necessary knowledge and experience to make a quality piece of jewelry, but this may take years!

Is there a better way? Yes, there is! There are some online fine jewelry stores that can guide you thru the whole process without getting your hands dirty. For example, if you want a custom made diamond engagement ring, all you do is pick the right diamond shape, the diamond price range, size, cut, clarity, color and type of certification, if you want to be choosy, and then you select the diamond you like best from a selection within the parameters you chose.

After selecting your diamond, you pick the ring you like from a wide selection of rings. You get to choose from yellow gold, white gold, or even platinum. Then you choose the ring style which completes your ring. What could be easier? You just created your own diamond engagement ring and you didn’t have to do anything - just made a few clicks in your computer!

But… what about cost? Since some retailers can afford to buy diamonds as well as the jewelry they are set into in large quantities, they get a big break in what they pay for them and can afford to pass the savings on to you - it’s that simple.

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