There can be no doubt that website promotion has proven to be one of the most challenging obstacles to many web site owners. How does one get their web site noticed among the sea of millions of web sites out there, much less get actual hits and visits?

There are a number of unconventional but highly effective web promotion techniques available to those who are able to get a little creative. The principle advantage with unconventional or guerilla-marketing techniques is the fact that they often cost less money than other techniques. They just require some creative thought, a little planning and some time. Yet the rewards can be huge.

Set Up A High Traffic Blog

Blogs are the ultimate and most potent guerilla-marketing weapon ever discovered by man. Unfortunately many webmasters and site owners are yet to fully appreciate the potential explosive power of blogs. This can actually work to your advantage. The key to success with blogs is getting others to link to your blog. This will rapidly enhance your search engine ranking and get you tons of traffic overnight. Smart bloggers get others to link to them by using various techniques. One of these linking techniques is utilized by posting something topical and yet highly controversial to a blog site.

Some webmasters have built up huge traffic to their sites by simply setting up a high traffic blog site and then littering them with relevant links to their web site(s). You can use the most popular blog hosts online to set up your own free blog site now blogger.com is one of my favorites.

Use Comments On Blog Sites Without Spamming

Find a couple of high traffic blog sites that cover topics that are closely related to what your site focuses on. Read these sites regularly for a few days. The idea here is to fully understand what they are about and even more important – why they are so popular. You can then attempt to write comments on these sites that are highly relevant. Do not place any links back to your web site or blog site because this can be considered spamming and it will not give you the desired effect. Instead gently point readers to the direction of your site and just stop short of naming the site. Depending on the way you have crafted your comment and how useful of a solution the site you are pointing to really is, sooner or later, somebody will ask you to name your site.

Create Several Opt-in Email Lists Or Purchase Email Advertising Services

It can be a tough job building up an opt-in email list. In many cases it takes ages to get a handful of names. However you can build your list much faster by starting a number of different lists all related to the topic covered by your site. There are several ways of doing this. You can offer several different free ebooks at your site (You do not even need to write them yourself! There are numerous ways to get content available for free re-distribution.

You can also launch several different blogs and again you don’t need to write the content yourself. You can post free articles from article directories (see the two I have already named above) and then offer to give away several interesting free email reports if people join your email list.

If for instance you have just 10 different lists set up you need an average of only 200 in each list to have a total opt-in email list of 2000 names. This is a very good number to start emailing to and it can generate a lot of income for you. All you need to do is to occasionally summarize the most useful tips from your own web site and when emailing your report out, you can very carefully and very wisely insert your links to your web site where they are relevant.