This is the first question people ask when they hear the word content writing. Simply put, content writing is writing for websites. The content on websites is as important as its design. It is the content which holds the attention of users on the website. If the content is dull, boring or not up to expectations, then it would adversely affect the business of that website.

Website content writing is in a booming phase these days and offers very lucrative opportunities for growth worldwide. There are a lot of companies offering content writing services. But it is not as easy as it sounds. Writing for websites involves a lot of time and is a brain consuming activity. Although the name suggests only writing, yet content writing consists of research as well. It is said that it is 10% writing and 90% research.

While writing, it is necessary to keep in mind for whom is the content written and what is its motive. This would make it easier to comprehend the style for website content writing and the topics which should be included or excluded. The following three question need to be answered before starting to write:

• Who is the target reader of the website?

• Why would they read it?

• What can the content generate?

If these three questions are clearly answered by the content writer, then half the battle is won. He can then mold his content in such a way that the requirements of the website are completely fulfilled.

A content writer should always remember that this style of writing is very different that journalism writing or blog writing. It has its own set of guidelines, which need to be followed every time.

A website content writer should write precisely and direct to the point. The language used should be simple yet effective so that everyone visiting the website understands the message.

Everything on the website should reflect the basic message that needs to be conveyed. If the website is travel related, everything on that website should compel its readers to purchase the offered travel packages. Not just travel writing, this should be followed for every website.

The style of writing on a website should be conversant in nature. This would hold the interest of readers and contribute towards the success of that website.

These were some of the basics from the world of content writing. But apart from these basics, the most important characteristic which a content writer should posses is passion for writing. If a writer is passionate about what he is writing, then he would be able to convey his feelings easily to the readers.