In a well-rounded search engine optimization campaign, article generation is a strategy that will increase your visibility and expertise to targeted traffic. Articles that are written about the industry niche your business operates in can establish you as an expert within the field. This doesn’t mean that any article will solidify your position, you must write great articles to fulfill this role.

Industry-specific articles need to be written on a professional level, with useful, relevant, and compelling copy that targets your market. Great articles will present solutions to common problems, provide how-to’s and tutorials that are helpful, or industry-critical news that informs your readers to make better decisions. These types of articles will turn readers into loyal followers of your writing, and they will not only buy into your business, but spread your reputation virally.

One of the most helpful and natural ways to create great content is to harness your passion for your niche. This passion usually transfers easily to writing articles, if you are an adequate writer. If you write your own articles you accomplishing two benefits: writing original content and doing so for free. If writing isn’t your thing, there are several sources of expert writers online that are up for hire: Guru, Craigslist, and Elance.

SEO articles, above all else, need to be informative. This is the main reason people read online - to get information. If your writing is clear, concise and to the point, you will provide a powerful resource for all readers. Be sure to spell check, proofread, and then proofread again. The fastest way to lose credibility is through bad grammar and simple typos. This will reflect badly upon your reputation as an expert within the field and provider of quality information. It is tempting to fill your articles with industry jargon to further your expertise, but simple, clear language will trump niche lingo any day. People are looking for information because they know they need to be informed, not overwhelmed.

Once you have a great article written, make sure your keywords are used throughout and in the title of the article. Don’t stuff, make it read naturally. This will help the search engines find your articles, so that your target audience can find you. At the bottom of the article, include some a summary and contact information. This is where you insert the link that you want the article link to. If the reader wants more information, they can follow that link to your website.

Once the article is edited, keyword-friendly and includes additional contact resources, you need to submit the articles to directories. There are many websites to which you can submit the article to, and each have their own specific guidelines to follow in order to get published. When your article has been submitted and published in directories, it will be able to get indexed by the search engines and added to the queue for your target audience to find. Then its only a matter of time before you see some traffic coming your way.

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