In SEO you should first analyze the current traffic of a web site and then develop a strategy how this can be improved if traffic is lacking or the wrong target group is reached. Search engine optimization is not just to rank well in search results but primarily to achieve a good click through rate from targeted visitors. This means that your web site should come up in the search results of the search engines with targeted keywords that are related to your content or theme of your site.

For the promoting your website you have to employ different types of marketing strategies to create more quality traffic to a website. The strategy is chosen on the basis of requirements. Bigger requirements will set the bigger quality traffic. You should take one such, which will fit best to achieve the goal.

Here we can site an example. It always best to create an informational web site with all the effects, which are necessary to attract the attention of all types of viewers. You have to make your page in a way that will compel your viewers to come back again. It should also offer variety, entertainments and action. All these will be a good option and a good way to go. Viewers want to be engaged and informed.

Google AdWords is a tool. Web site owners can use the site but it is not recommended as the main focus and only channel for online marketing. To manage a successful Google AdWords campaign you have to create different landing pages, from which users will enter the web site, after having clicked on the ad in Google's AdWords boxes. This will certainly help to measure the success-rate of the advertisement campaign the client is running at Google.

Google Analytics can be used as the only information of the campaigns effect but it is recommended. The reason is it can create a distorted and incorrect picture. The reality can be different. The Urchin software, that is used by Google for their Analytics program, is stripped of many features, the output is delayed and as in forums of webmasters widely discussed full of flaws. Most well known drawback is the slowing down of the web site, because the java-script offered by Google is connecting each time to the Google Server. So when you have performance problems check also this fact. The landing pages should be monitored and traffic should be measured with a professional analytics tool. This will deliver either a positive or a negative result of the running campaign but the result will be correct at least and it is very important. This provides customers with real control.

Now all these are the work of an expert SEO professional and a good and reputed SEO firm. Handling all these things is impossible for one person and therefore you should hire a SEO professional as soon as possible if you yet to hire one. It will save your valuable time and the most valuable your sleep. All the strategies are dependent on the budget of the client, on the nature of the competition. So do not waste your time and recruit one according to your need.