In the world of home appliances there is ample choice for customers today, within newer brands entering the arena every now and then. However, one brand that has built and sustained consumer trust for decades is Godrej. Right from locks to almirahs, to air conditioners or refrigerators and now, furniture, Godrej has proved to be a reliable company in every field.

Godrej has established itself as a market leader in today’s consumer appliances scenario. The people at Godrej set quality benchmarks that redefine customer satisfaction, enhancing the lifestyle of millions of Indians. The name Godrej has become synonymous with the best engineering systems and world class consumer products in the country.

Not only has the company made a mark for itself with Godrej appliances, it is also respected when it comes to philanthropic work for initiating labor reforms. Employees at Godrej vouch for a fair, transparent and ethical work environment.

Godrej appliances is a division of the main company whose current focus is on consolidating its business to achieve the highest position, especially in the refrigerator and air conditioning arena. More appliances offered by Godrej include microwaves, washing machines and DVD players, among others. It also plans to enter the televisions, freezer and cool cabinets (for commercial cooling) segment soon.

Godrej believes in offering state of the art technology that is relevant to the Indian consumer, and yet creating products that are down to earth at the same time. This will give them an edge over their competitors like LG, Samsung and other foreign companies. Godrej appliances aim to improve energy efficiency among their products and explore the use of new, environment friendly materials.

Currently Godrej holds more than 20 per cent market share in the refrigerators field alone, while in the AC segment it holds a 7 per cent share. Actress Preity Zinta is the current brand ambassador for Godrej. Efforts are being made by the company to improve visibility and connect better with the Indian youth. There has been a 40 crore increase in Godrej’s advertising spend this year.

Godrej appliances can easily be bought online from any of the internet shopping portals. These online malls offer a large variety at different prices, all under one roof. Many stores also offer heavy discounts on branded products. You can also read up on reviews given by previous customers to guide you. So explore the products offered by Godrej and make your home a better place to live in.