Diamonds are girl's best friend but what if it is not within your budget? No worries, Gordon Max has the solution to it. Satisfying the needs of today's women by providing them with affordable elegance and everlasting brilliance, the brand recently opened its new store at the Great India Place in Noida providing exceptionally brilliant stimulants that have the same appeal as the highest grade, naturally formed diamonds. "Gordon Max premium quality stimulants are hand cut and hand polished into the proportion of ‘hearts and arrows', giving a visual effect seen in round shaped diamonds ensuring maximum brilliance and fire and providing a wide selection of old mine cuts to modern and contemporary ones" said Ms. Saraswathi Arjun an, Managing Director, Zuna International Ltd (master franchise of Gordon max India and subcontinent).

The store provides in house certification for cut, size and colour. A hologram certifying every single Gordon Max diamond stimulant is hand cut, hand polished by master diamond cutters. "India is well known for its diamond jewellery. However, there is lack of choices and quality when it comes to these manmade stones. Although no one has introduced premium quality stimulants in a big way in India yet, we are confident that consumers would appreciate that now they have a choice of wearing diamonds at a very affordable price tag without compromising on the quality or the eye", she shared. From pristine colour less to fancy vivid colours, the store will provide you exquisite and limited European designs.

The pieces can be found in various sizes from 0.25ct up to 12ct, in many cuts such as round brilliant in hearts and arrows proportions, princess, emerald, heart and many others. But what attracts us the most is the excellent quality versus price ratio which is 90% of the natural diamonds characteristics with just 4% of the cost. Here comes the price range, the lowest is Rs 6100 for 0.34 carat and it goes to Rs 53,700 for 8 carat. Earlier it was in the habit of all those women to keep their natural diamonds safely locked away in security deposits due to the high value and huge responsibility that comes with wearing one. But with Gordon Max around the corner, every lady can enjoy wearing her diamonds every day, without losing her peace of mind.

We promised to keep you posted on the efforts Miss Universe aspirant Ekta Chaudhary and the best designers of the country are putting in to bring back the crown. here we are with one more update. Gauri and Nainika who is designing her Grand Finale gown which she will be flaunting at the Miss Universe 2009 pageant in August held a fitting session recently at their well equipped design studio at Saket in the capital. "Ekta is very different from others," Nainika opines, "While others are eager on portraying a sexy image for the beauty pageants with cleavage revealing and back displaying gowns, it was very sensible of Ekta to go for a classic look."